Top 10 Recent Observations

I’ll preface this with – no, I’m not kidding. Currently, I’m looking at the remainder of the year to try to figure out what’s going on in our industry, what’s trending, what’s the next big thing, and, ultimately, how can we all sell more, because without you, there’s no us. The following is a list of my top 10 industry observations . . .

Inside Optima with Tony Schmitt

Tony Schmitt has been a constant contributor to the growth of Optima since we started supplying the Trade Show Industry with Graphics. As one of the originals over 24 years ago his experience on all things Optima is staggering. He has rolled up his sleeves to work hands on or has been at the leadership of most anything new. Tony has a practical and focused approach that never wanders from the customer expectation. He knows his stuff, knows the industry, knows what Optima is capable of and he knows how to lead high performing teams. Everyday customers benefit from the result of Tony’s efforts, as he brings order to what is sometimes a crazy, frenzied world of deadlines and custom creations. I asked Tony Schmitt if he would share some of what goes on… Inside Optima.