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Warm Light, Cool Light, Bright Light, Right Light

April 7, 2017 1 comment

Does the Color Temperature of the White Light I Use to Illuminate My Graphics Really Matter?

~ Guest Blogger Rob Cohen

Blogger PhotoLighting, whether front, back or internally illuminating graphics, really has a major effect on your graphics. The color temperature of the lighting used significantly impacts the appearance of the graphics.

What do we mean by color temperature and its impact on graphics? Without getting into the specifics of a particular light’s kelvin temperature, in general terms the color temperature of white light is  Read more…

Happy Holidays

December 23, 2016 Leave a comment

Happy Thanksgiving

November 25, 2016 Leave a comment

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Happy Thanksgiving

November 25, 2015 Leave a comment

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From the Optima family to you and yours, we wish you a safe and Happy Thanksgiving. Read more…

TRUTH

March 20, 2015 Leave a comment

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Every wonder how your show space gets put together? It’s not as easy as it seems but the pros at TS Crew, an EAC labor contractor, have it down to a science. This insightful video will open some eyes about the expertise and hard work of trade show labor.
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How that White and Gold dress matters to your display even if it’s really Black and Blue.

February 27, 2015 1 comment

AuthorWhite and Gold, or Blue and Black?
You may have seen the latest Internet sensation of the image of a dress with a simple question: “Is the photo of the dress white with gold trim or blue with black trim?”. The answer is “Yes”. Hopefully that cleared things up. No? Ok, let’s dig deeper.

Let’s talk lighting. We won’t even get into the rods and cones in your eyes; I’ll leave that to your optometrist. Our surroundings and the lighting of an object can trick our eyes and alter our color perception. Light drastically affects how our eyes perceive color. In fact, it is just about the most important factor in color perception. Light bounces off of objects and into our eyes at varying wavelengths. These different wavelengths produce all of the colors we can see.
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My Secrets to Long-term Success in the Trade Show Industry

January 30, 2015 9 comments

Blogger PhotoThere are a handful of us travel warriors who visit exhibit companies from one or two person shops to operations with several hundred employees and multiple locations. I’ve been doing this for over 20 years, so hopefully I’ve picked up a few insights along the way. What have I discovered after thousands of miles and hundreds of nights in hotel rooms? First, stick with one or two loyalty programs … but that’s another blog post.

My good friend Gary Camarato at Optima asked me to share some tips. So with all humility and a thanks to Gary for asking, here are my Secrets (or at least the ones I can share without jail time).

This is a Marathon, Not a Sprint
If you come out of the gate strong, gather a great customer list, and close a bunch of jobs, but do not have the capacity to handle/manage those jobs, you risk two things. You risk losing the client and the long-term revenue. In those situations you are usually so fragmented and pulled in so many directions that your profit margin suffers.

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