Author Archive

ExhibitorLIVE. Welcome to the Rabbit Hole.

March 11, 2016 1 comment

AuthorI have been a lot of places in my life, not to say that I am a renowned international traveler. But I would like to think that I have experienced a lot of things. With that said, I would be somewhat remiss if I didn’t add EXHIBITORLIVE to my list of eye-opening escapades. When I came to Optima, the word “Exhibitor” came up early and often in orientations, group meetings and with management. They spoke about it as if it were a magical gathering of wizards from middle earth. A place for select members of the chosen few and I was invited. Vegas was nothing new to me…my wife and I had travelled there many times and donated a fair share of our earnings to sin city. This was something entirely different.   Read more…

Comfort Zone, the Island of Low Hanging Fruit

November 6, 2015 4 comments

AuthorThe dictionary describes the comfort zone like this: A psychological state of mind which a person feels familiar, at ease, in control and experiences low anxiety and stress. Scholars describe it as “Where our uncertainty, scarcity and vulnerability are minimized”.  A place where we feel we have some control.

In sales, people tend to sell products that they have the most knowledge of.  We all have our comfort zones, it is the place we go when we are faced with a challenge that we think we can’t overcome. Our comfort zone is an “Island of Low Hanging Fruit”. If you are a person who likes to eat the same fruit, day in and day out then your island is your paradise.   Read more…

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