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Winner Winner, y’all


AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

Sven LundgrenIt appears our Gumball machine caught the eye of a “boat load of people who not only voted –but voted early and often. I am not suppose to say how many entries we received, but I will say we printed 500 entry slips and came home with a handful (six), so you can do the math. If we deduct the fraudulent Sven Lundgren vote (ok, that was me), the math says a whole lot of Buyers, Customers, and even a few competitors submitted a guess.

And the winner is none other than industry legend and past EDPA Access golf partner of mine, Stacy Barnes! Stacy guessed within 1 gumball and is the proud winner of a new Apple 2 whiz bang watch techno contraption. She can soon hang at the Mall with all the other cool kids and text in miniature and tell actual digital time! Well done Stacy and kudos to her for offering to have Optima toss her name and “pull the name of a customer”. Sorry Stacy…you won fair and square…no recount or alternative winner needed cuz you have some mad guessing (or estimating) skills!

In all seriousness, when I called Stacy to tell her, she said, “Your exhibit was really fun and the super bright red and backlit gumballs caught my attention from a few aisles over so I walked over to check out the exhibit and thought what the heck, the contest is kind of campy so I will take a guess.”

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4K Printing Technology

So, what I hear there (with slight bias) is that our new 4K Print Technology did exactly what we hoped it would – grab the eye and get attention. She also picked up on what Gary Camarato told me the day he sketched up the idea of the Gumball theme and 4K montage – “I just want to make a booth that is fun and filled with bright colors… so many booths are serious and dark and a singular theme of FUN is what we all need right now.” Ok, I am paraphrasing what he said 2-3 months ago, but when he shared his vision and medium to make 4K “Pop”, I was hooked! So fast forward to the show and having an industry veteran who has walked many a show floor share that the intense color and playful theme did exactly what he was looking for – well it made me smile, Smile, SMILE.

“Your exhibit was really fun and the super bright red and backlit gumballs caught my attention from a few aisles over…”

So, the band is all packed and gone, the leads are being sent out, new projects being quoted, and 4K is starting to fly out the door. The last thing that remains is sorting the bills and completing expense reports (whah whah whah…).

Sorry, took a nose dive into buzzkillville there, so back to fun stuff – thank you all who visited Opti-4Kville and a serious congrats to Stacy for pursuing her impulse to check out the bright shiny thing, learn about our new print and guess within 1 of the exact number of gumballs. Maybe you should head to LA and attend a taping of the Price is Right… See y’all soon – we look forward to helping you get the same attention with your customer’s next exhibit and sprinkling.  How do you think you can apply the 4K Color Experience for your customers?

About the Author
Dave Brown is the Vice President of Sales at Optima™.
He has been in the Trade Show industry since the early 90s.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

4K Printing Technology
  1. Josh Mertz
    March 24, 2017 at 10:58 am

    Soooooo… what was the actual number of gumballs???

    • March 24, 2017 at 12:48 pm

      Great question – 283 was the magic number. Probably should have added that to the ole post. Thanks for asking.

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