Author Archive

We’ve Embraced The Chaos For You

February 3, 2017 4 comments

AuthorEmbrace the chaos

We’ve all heard this phrase before
and if you’re in the trade show and event industry, you know you have to remain calm, even when you’ve silently “worked in profanity the way others work in oils or clay” – (thank you Ralphie from ‘A Christmas Story’).

You could also lose your mind, become a complete a-hole, or simply keel over from stress – none of which are appealing to most.  There are so many moving parts and pieces that need to come together to make it work that there’s no doubt why there’s a need for the well-known Plan B for every show (and keeping your cool is essential.) There’s always a solution.

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If you have the means, I highly recommend picking one up.

December 16, 2016 4 comments

AuthorSo . . . I’ve never been a fan of selfies. In my opinion (Legal disclaimer:  Not the opinion of Optima or Taylor Corporation), selfies are narcissistic . . . oh, look at me . . . how many likes can I get???   Ugh!

Now – enter, the selfie stick, a complete game changer!  Why?  Because you’re not taking a picture of yourself by yourself with a selfie stick. You will ultimately draw crowds typically made up of friends and possibly strangers too!  And that’s exactly what we experienced at EDPA Access 2016!  Which brings up the question – why is it a called a “selfie” stick then??? Read more…

Commitment & Support

October 14, 2016 3 comments

AuthorDue to current events in our country and around the world, I have often caught myself thinking “What is this world coming to?”

I’m sure there are many of you who feel the same . . . am I right???   What I want to bring full circle is our very impressive trade show family, where we understand what needs to be done in order for the show to go on and sometimes for life to go on as well.

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EDPA Northeast Chapter 1st Annual Charity Golf Tournament

August 26, 2016 Leave a comment

AuthorAs many of you know, I love golfing, I stink at it, but after each round I try to remember the one great shot, this shot keeps me coming back for more and is likely only a great shot in my mind! 🙂

Golf is a terrific game, what other sport allows you to enjoy the outdoors, curse like a sailor (even if it’s only in your head, ok, sometimes out loud too!) and partake in a couple of adult beverages!  Read more…

Top 10 Recent Observations

May 6, 2016 6 comments

AuthorI’ll preface this with – no, I’m not kidding. Currently, I’m looking at the remainder of the year to try to figure out what’s going on in our industry, what’s trending, what’s the next big thing, and, ultimately, how can we all sell more, because without you, there’s no us. The following is a list of my top 10 industry observations . . .

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Global Exhibitions Day

February 19, 2016 Leave a comment

AuthorSo, we finally got a day!!! Can you believe it? The trade show and event industry has made it’s mark and we can now celebrate around the world on June 8th 2016 for the first ever Global Exhibitions Day!!!

When I first learned of this day dedicated to our industry, I was excited and proud, it’s about time an industry, which dates as far back as 9th century merchant capitalism, had a day to call its own. Read more…

Ten ways Gina OWNS Labor Day Weekend

September 4, 2015 Leave a comment

AuthorWho came up with the 5 day work week?!?!
Much less the 40 hour work week!
We all know doesn’t really exist, it’s more like 50-70 hours depending on the time of year, maybe more.

Did I mention, we can’t disconnect . . . Smartphones, geez!  But, it’s what we all do and we’re pretty damn good at it!

However, with Labor Day upon us . . . I hope you’re doing one of the following things . . . You work hard and you deserve it! Read more…

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