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Getting Customers To Come To Your Door

October 30, 2015 Leave a comment

AuthorHalloween is this week, and it got me thinking about ‘trick or treating’ as a kid. Going to each door to load up on candy was always a fun time and sugar windfall.

That memory led me to think about Marketing, and customer engagement, and getting the prospect to come to you, to your door so to speak. Clearly I need to get a hobby or something, but that really did happen ☺

Speaking of Marketing as a discipline, I highly recommend reading Inbound Marketing, from Brian Halligan and Dharmesh Shah, the co-founders of Hubspot. I’m reading a bit of the book each day, and there are lots of thought provoking ideas in there about getting prospects to come to the door, i.e. Inbound Marketing. Read more…

If You Deliver Value, They Will Come

August 21, 2015 2 comments

AuthorIt’s not an easy thing to be the office new hire. At least not for me. I was always the new kid in school and I really was not a fan of it. New place, new faces, new ways of doing things. You’ve been there….you leave a company and an industry that you had been immersed in for a long time – in my case 14 years- to join one where you are “the new guy”. Generally I find a proposition like this about as appealing as your average root canal. But if you want to grow in your career in today’s corporate world, sometimes change is necessary.   Read more…

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