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Posts Tagged ‘printing’

Wow! Does 4K Ever Pop!


Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
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Happy Thanksgiving

November 25, 2016 Leave a comment

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Optima and SEG, What’s NEXT!?

November 18, 2016 Leave a comment

AuthorI am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.

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Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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I Would Not Have Expected That

October 28, 2016 1 comment

AuthorAn observation shared by many in this industry is that there are more folks closer to retirement than their thirtieth birthday. An assessment that was first pointed out to me by an I&D supervisor 4-5 years ago when he said – “look around the floor, there are more of us wearing bifocals than not”. A positive of all this experience amongst us is certainly the fact that there is never a shortage of opinions and tenured opinions at that. I see this manifest itself in two ways, but not necessarily both being good. The first is, ultra-fast problem solving. I could type a list as long as my arm of MacGyver like people in this industry and one I have to point out is Rich Johnson.

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You’re Not Supposed To Do That!


AuthorA funny thing happened to me at an outdoor event I attended a couple weekends ago. This event was completely recreational, nothing work related in any way but I suffer from this affliction which causes me to be drawn to graphics and displays whereupon I will dissect the materials they used, the hardware type, etc. So as I was leisurely sampling wares from various craft brewers and bourbon distillers (as I said, this was completely recreational) I noticed a phenomenon that I like to call “they just don’t know any better”. Read more…

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