Author Archive

Gamers, Geeks and the Trade Show Industry

June 26, 2015 4 comments

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I admit it. I’m a geek, I’m a gamer and I love toys. Don’t believe me? Check out this blog post. I also know the proverbial gamer stereotype…one of junk food, poor health and/or weight, and social inadequacies. No, I’m not calling anyone a gamer or a geek (though if you want to admit it, it’s okay… apparently it’s cool now). Unfortunately in our industry, we can fall prey to the same temptations that gamers do. Ones of convenience, time-savers and shortcuts. Ones that may seem appealing in the moment, but in the long term can do serious damage to our work and our business. Read more…

You Eat With Your Eyes

August 1, 2014 4 comments

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Have you ever heard the expression, “You eat with your eyes first”?  The culinary industry seems to live by it, reasoning that if a plate of food looks good then we will just naturally assume it tastes good.  It doesn’t even matter whether or not you like the food that the chef is plating.  If you like the way it looks, if the chef has made it so attractive to you that your brain now wants to know how it tastes, you will more than likely give it a chance.  When a chef can make you try something you normally wouldn’t based on looks alone, he or she has done their job well.

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Don’t Deny Your Inner Geek

November 22, 2013 2 comments

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There have been multiple studies done on just how long the human brain can actually remain creative without a break. Of course the results vary, but all at least agree that the human brain is unable to sustain extended amounts of pure creativity without some form of stimuli to help it.

Considering it’s my job to be creative, this is actually a fairly pertinent quandary for me, and many of you as well. Our clients rely on us to be able to be creative at the drop of a hat.

But how?

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Designers’ Math, and Client Budgets

October 11, 2013 9 comments

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I think everyone remembers at least one Math teacher from their school days, one who’s outlook on the subject was not unlike a street preacher, proclaiming the joys and necessities of Math to your overall well-being and health as a future decision-maker of the world.

You should have seen the look on my High School Trigonometry teacher’s face when I dropped his class for another Journalism course, telling him I was going to be a Graphic Artist, and didn’t need advanced algebra to make an impact in the world. Not only did I render him stutteringly speechless, I had a smile on my face while doing it.

Little did I know that Math would indeed play an important part in my future as a Graphic Designer.

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Designers’ !@#$ Rolls Downhill Too

May 8, 2012 1 comment

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We’ve all heard that expression, though likely the uncensored version, throughout our careers. What happens to one person ends up affecting every person on down the chain until it finally runs it’s course.

Here’s the situation from a Designer’s perspective; you’re given a project to design. Once it’s approved by the client, you’re done with it, right? You can wash your hands of it and call it good?

Not if you’re a designer worth his or her salt, you can’t.

Read more…

Categories: Creative

Designer Job Requirement: Juggling

April 13, 2012 4 comments

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We’re going to begin dissecting exactly what it takes to be a Designer in this big, bad world of ours. While some may expect me to start with what kind of degree one should have, or perhaps a laundry list of program proficiencies, I’m going to pull this first one from left field, and be a bit creative with it at the same time.

Time to revisit memories of the circus folks, as the first Job Requirement to being a Designer is Juggling!

Have you ever watched an actual juggler perform? Notice how each object they juggle is always in motion, whether they have their hand on it or not? Apply that same idea to your perception of a designer. Read more…

Categories: Creative

What do you mean Lighting affects Design?

January 20, 2012 1 comment

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The light that your designs are viewed by will directly affect the color that the audience perceives, thereby affecting the design itself. There now, that was easy.

Wait…you want more?  You can’t just take my word for it?  Alright, let’s dive into this.

How lighting affects a printed graphic is one of the most frustrating issues that Exhibit Graphic Designers can run into.  How many times have we talked to a customer who is unhappy with a color match, and yet when we look at the same color match, it looks just fine to us? Read more…

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