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Spring Cleaning Your Business


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Finally the weather is warming up and the sun is shining. Birds are singing in the morning and dew is forming on the revitalized green grass. Leaves are sprouting from trees and everything is starting to come back to life. What a great time of the year! This is the time of year we dig through our dresser drawers and put away winter clothes. We dust and clean with the windows open and stereo blaring. We make goals of getting in shape, getting tan and rocking poolside all summer long. We strip the winter dreary feeling away with a refreshed outlook on the summer ahead. Read more…

Categories: Business

That’s a fact!

January 11, 2013 Leave a comment

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Over the past few years, we have all experienced some swings in business. Some of us have changed our approach and offerings to better help fit client projects. Some of us have had to change our overall business approach to deal with the changing landscape.
If you’ve had to do this, keep in mind that you weren’t alone.

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Categories: Business, Optima

Holiday Shopping?

December 5, 2012 Leave a comment

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Happy Holidays from Optima!

In the closing months of 2012, our industry is faced with the rush of clients needing to spend the remainder of their 2012 budget and make plans for 2013. This, my friends, creates opportunity! No need to stand in lines at 5 a.m. or fight crowds who want that new toaster with Wi-Fi – just call Optima.
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Yes – We do that.

April 20, 2012 Leave a comment

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I am surprised how many times I have heard the comment “I didn’t know Optima did ______.” You can insert a variety of products into that space – Table Throws, Pop Up and custom metal tubing structures – AKA pillow casing.

Over the years I have watched Optima grow and embark on new products and services we offer to our clients. When the demand is there, we step up to the calling.

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Categories: Optima

Until your song is written

September 16, 2011 4 comments

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As some of you know, I am a musician and play in a band outside of work. Writing and composing a song normally starts off with raw ideas that come from some sort of inspiration. It could stem from a rhythm you hear outside that comes from traffic, a bouncing ball or even a child laughing. Most of the time it comes in spur of the moment type of situations. As a musician in a 5 piece band, I am able to take that raw, undeveloped idea and bring it to practice so that I can work with my band mates through the development process of this “idea”, molding it into a workable, structured song or demo track. In the end, we always end up with a final song that is a direct result of our collective inputs. Read more…

Categories: Business

Sell Me. Sell You.

December 15, 2009 Leave a comment

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I was Christmas shopping at a local electronics store this past weekend and after three hours, eight stores and bookoo sales people around every corner I was dead-set on a 47 inch LCD TV and no one was going to sell me anything else as I was mentally prepared to do battle before I ever stepped in the door! What a TV too! You know-the kind that allows you to see the nose hairs of you favorite local news anchor man/woman and the sweat beads of the NFL players. As I stared at the 47 inch Samsung watching Finding Nemo I noticed something – no one was bothering me. No one was hovering or going through a spiel of reasons I needed to get this TV tonight or purchase a Blu-Ray player package along with it. No one was pressuring me into installation for an additional $200, or delivery, a warranty, etc. For a moment – I was relieved.

Then it happened. Read more…

Categories: Business
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