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The 6 Questions with Julie Reis, Optima Graphics

November 6, 2015 2 comments

AuthorNext week my eldest daughter Nina turns 18 and will soon be graduating from high school. Julie Reis joined Optima the year Nina was born and truth be told, I think I’ve spent more time with Julie than my own daughter.

As with many of us at Optima here and gone, we are like a big strange family. Julie and I have always worked well together and eventually she became a very important part of the Optima Creative team. Her ability to read my mind is, well – kind of creepy. She understands the design demands for both grand format and traditional offset print. Much much more important, she understands the client. Her role is not always as up front with customers, as for example, someone in sales would be, but make no mistake, she has had a very big influence on our industry and has helped me grow each and every year.  I’ll add that her bravery in the face of some grim setbacks would give pause to anyone that complains! 

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Mel White, Classic Exhibits

October 30, 2015 2 comments

Author

When I asked Mel White to participate in the 6 Questions, he told me he was too busy but offered to let his wife, Christine Delea, answer them for him. I’m betting he’s regretting that decision right now. Here’s a candid peek into Mel (and Christine’s) world. It answers an awful lot of questions… Waaaay more than just the six. And it’s a little scary honestly.

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Edwin Van der Vennet, beMatrix USA & Asia

October 23, 2015 Leave a comment

Author

Optima started producing graphics for beMatrix years ago. When the b62™ frame extrusion with it’s SEG groove arrived, things really got exciting. We started seeing the distinct frame with the striking hole pattern more and more. At Optima we’ve been producing some really cool SEG graphics that bridge the frame seams and provide opacity sans blocker. We don’t just skin anything we skin it better. (shameless plug)

Edwin and I met at Euroshop and then at the APPPEXPO trade show over in Shanghai where we shared ideas and a lot of laughs. He is a very clever and unique individual with a passion for innovation, design and our industry. After meeting the frame then Edwin, I quickly became a big fan of both! 

I Asked Edwin, beMatrix, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Alex Hill

October 16, 2015 Leave a comment

Author

Alex has been an extended member of the Optima family since we first started producing trade show graphics. We have worked together to service our customers and search to provide products that meet the high standard our clients sell. Alex has helped the R&D team here at Optima with countless projects; our innovative collaborations have been very rewarding! Alex has taught me a lot about business and how to maximize your time when traveling and walking industry shows, for that I am forever grateful… Another example of, work just isn’t work when you work with friends!

I Asked Alex Hill, Visual Merchandising The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Bonnie Higgins

October 9, 2015 Leave a comment

Author

Preface by David Brown –
I met Dr. Bonnie five-ish years ago, and I could immediately relate to her academic background and approach since I am the son of a Chemistry Professor and grew up around academia.  What I found interesting is her ability to toggle between the classroom pressures and realities to the “real world” of what her students will face once they have graduated and are part of the exhibit biz. This perspective is the reason why her former students speak of her in almost mythical terms and her current students love her and appreciate the nudges and expectations she places on them.  Thanks for taking the time to talk with Gary!
~ David Brown 

I Asked Dr. Bonnie Higgins,
Professor of Art & Design at Bemidji State University
, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with François Frezouls

October 2, 2015 Leave a comment

Author

François has been a gracious friend for many years, helping me learn about business and how to treat people. He has helped me and Optima develop products that our customers love. When we decided to support the Bemidji students and create the internship François didn’t hesitate to expand the program!

He is at times a practical dreamer, creative and hardworking – never distracted or deflated by details. Always inspiring and overwhelmingly positive, when you work with François, it’s not work at all…

I Asked François, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Chuck Michel, ELITeEXPO

September 25, 2015 Leave a comment

Author

Chuck and I had lunch a couple weeks ago and we were discussing how important it is for suppliers in our industry to work together continuously on communication, shared efficiencies and more. It was clear we were on the same page. Our industry serves a customer that is faced with unrealistic timelines, budget constraints and high expectations. Exhibitors are chasing one miracle after another – always under pressure to out perform, out style and stand out from the competition. Chuck and I share a lot of the same likes and ideas and it’s a pleasure working with people that are truly deadicated to create face-to-face marketing environments that drive the economy.

This week I asked Chuck Michel, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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