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Archive for the ‘Examples’ Category

Do Airports Have Brands?

February 24, 2017 1 comment

AuthorSitting at gate A10 this morning in STL, I was watching the world and interesting people walk by and started thinking about the Dollar Shave Club Guy and when TWA ruled the St. Louis airport and airspace.

See, the DSCG came out of a marketing and ad agency background and from what I understand, had an ah-ha moment a few years back about getting shaving tools and advice and realized that 4 out of 5 dentists agree that most men have no clue as to what they are buying and why. Read more…

Think Big, Go Small

February 17, 2017 Leave a comment

AuthorCall me a nerd (or maybe a hipster), but I am a huge fan of tiny houses and have a fantasy about someday building one in my parents’ backyard as a vacation home.

Perhaps my minor obsession has something to do with the fact that I lived in shoebox-sized studio apartments when I was teaching English in South Korea, and really enjoyed the challenge. My first place was about 150 sq ft – or roughly the size of your typical backyard storage shed. The average American house size is over 2000 sq ft, so living in a place less than 1/10 that size seems claustrophobic and horrible, doesn’t it? It doesn’t have to be.  Read more…

We’ve Embraced The Chaos For You

February 3, 2017 4 comments

AuthorEmbrace the chaos


We’ve all heard this phrase before
and if you’re in the trade show and event industry, you know you have to remain calm, even when you’ve silently “worked in profanity the way others work in oils or clay” – (thank you Ralphie from ‘A Christmas Story’).

You could also lose your mind, become a complete a-hole, or simply keel over from stress – none of which are appealing to most.  There are so many moving parts and pieces that need to come together to make it work that there’s no doubt why there’s a need for the well-known Plan B for every show (and keeping your cool is essential.) There’s always a solution.

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Habits To Live By

January 13, 2017 Leave a comment

AuthorDecember is a time to review the happenings of 2016, enjoy the holidays with family and friends and to reflect on what can be done a little better in 2017.

My parents lived in the Great Depression era and some of their habits have rubbed off on me – I am a collector of stuff. I find it hard to get rid of things. My fear is that I will need that widget as soon as I pitch it. Read more…

What’s up with this V-Stand?

January 6, 2017 Leave a comment

AuthorI had this question from a customer following our recent product launch of the V-Stand and their receiving of our marketing e-mail. Now this customer loves the Pronto and considers it their go-to for a retractable banner stand. He was wondering when and how he should sell this vs. the Pronto. I realized he was probably not alone in wondering this so here’s my take on that subject.
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If you have the means, I highly recommend picking one up.

December 16, 2016 4 comments

AuthorSo . . . I’ve never been a fan of selfies. In my opinion (Legal disclaimer:  Not the opinion of Optima or Taylor Corporation), selfies are narcissistic . . . oh, look at me . . . how many likes can I get???   Ugh!

Now – enter, the selfie stick, a complete game changer!  Why?  Because you’re not taking a picture of yourself by yourself with a selfie stick. You will ultimately draw crowds typically made up of friends and possibly strangers too!  And that’s exactly what we experienced at EDPA Access 2016!  Which brings up the question – why is it a called a “selfie” stick then??? Read more…

Never ask anyone what kind of tree they want to be

December 2, 2016 Leave a comment

Author PhotoI remember many years ago Katherine Hepburn was interviewed by Barbara Walters. You know, on one of Barbara’s “star specials” that she would air on tv and inevitably Barbara would get even the toughest of Hollywood stars to spill their guts and cry or overshare about their past. During Barbara’s interview with Katherine, the movie star said something about being a tree to which Barbara asked her what kind of tree she wanted to be. Katherine said she would want to be a mighty oak tree. Barbara, years later, in recounting this story would say “I would hope to be an oak tree like Katherine… I certainly would not want to be a weeping willow…”

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