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Selling Through Social Media

January 26, 2016 Leave a comment

A New Year and New Opportunities

January 8, 2016 Leave a comment

AuthorFirst off, I want to thank all of our customers, trusted vendor partners, and all of my fellow Optimites for a great 2015. As I type this, many folks in the St. Louis area are still recovering from the unprecedented rain we had a week or so back. The rain gauge at my house registered about 9.5” in three days and unfortunately, that volume of water caused many a nasty situation. But true to form in the Midwest, I saw some Optima employees step up and do some pretty impressive things to keep the wheels turning and kudos to the die hards that came in on Sunday, the 3rd of January, to knock out a number of projects and some emergency opportunities that a few customers threw our way. Read more…

Categories: Examples

Go With Your Gut

December 4, 2015 Leave a comment

Think Twice Before Opening Your Wallet!

Optima Graphics Blog

garyWhen your reputation is on the line go with your gut. I acted on that same advice years ago when faced with a decision on price or principal and I have never looked back. Details aside, I still hear that inner voice telling me to go with my gut. It has saved me in the long run many times.

Faced with so many choices these days, we often damage our good decision-making based on the manipulations tactics of others. Always consider the source!

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Categories: Creative, Examples, Optima, Products

The Advantage of a Referral

November 20, 2015 3 comments

Category Icon TestDid you know that some 85% of individuals in 2013 (according to BrightLocal) utilize ratings and referrals when searching for a business to work with? This got me thinking about Referral Marketing. I once heard that it takes 13 good comments to make up for 1 bad comment. So how do you make that happen? Where are prospects going to hear those 13 good comments? Today, cities are full of strangers and we often have clients who are miles from where we live and work. How can you build a level of trust with a prospect so they know you will do what you say you are going to do?

Read more…

Selling Through Social Media

November 13, 2015 5 comments

Comfort Zone, the Island of Low Hanging Fruit

November 6, 2015 4 comments

AuthorThe dictionary describes the comfort zone like this: A psychological state of mind which a person feels familiar, at ease, in control and experiences low anxiety and stress. Scholars describe it as “Where our uncertainty, scarcity and vulnerability are minimized”.  A place where we feel we have some control.

In sales, people tend to sell products that they have the most knowledge of.  We all have our comfort zones, it is the place we go when we are faced with a challenge that we think we can’t overcome. Our comfort zone is an “Island of Low Hanging Fruit”. If you are a person who likes to eat the same fruit, day in and day out then your island is your paradise.   Read more…

The Right Thing To Do

October 23, 2015 4 comments

Author
October 12,2015 was the 21st annual Randy Smith Memorial Golf Classic held at the St. Ives Country club in Atlanta, GA. I have been fortunate to attend 8 or 9 of the events and each year I have some similar observations.

First, what a great way for the industry to pull together to help its own. The mood for the day is about the industry, helping, caring, and doing the right thing to raise money for those in need. Read more…

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