Archive for the ‘Examples’ Category


March 20, 2015 Leave a comment


Every wonder how your show space gets put together? It’s not as easy as it seems but the pros at TS Crew, an EAC labor contractor, have it down to a science. This insightful video will open some eyes about the expertise and hard work of trade show labor.
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The Reunion Factor

March 20, 2015 2 comments

AuthorSo, I have satisfied the marketing team’s request at supplying a blog for this week. They are happy and I am happy. But I had a few memorable experiences at this last Exhibitor show that I felt compelled to type away some more. They included: getting up and saying a few words at our reception and then realizing that I forgot to wish Abby Butler a Happy birthday as I intended; spending time with many students from BSU; chatting up the school’s Dean of All Things Dean, and realizing that Optima is forming a great bond with the school (and now many alumni.)

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The Band is all Packed and Gone

March 13, 2015 6 comments

AuthorExhibitorLive 2015 is now in our rear view mirror. I am struggling to add the Live part to the name, but I guess that’s because I have been going to the show simply known as Exhibitor for 20 sumpin’ years. I am not afraid to say – I am glad it’s over. I am glad to have left Las Vegas, but I am sincerely appreciative of the time spent stuck indoors for nearly four days. My baseline assessment is that the number of Exhibitors was the same, the number of attendees was the same, and to have a successful show, those numbers are actually not relevant in any meaningful way. However, opportunities found – well that does matter and our strategy for the show was geared around opportunity. Discovery and the number of opportunities that were unearthed was phenomenal. I just finished going through documenting all the projects or ongoing pieces of business that I or my team encountered and all I can say is wow! There’s a lot of action in the industry right now – more than what we observed in 2014 and 2013. Read more…

What’s your “Great Story” from Exhibitor 2015?

AuthorWell, we made it through another successful Exhibitor show! Every year going into the show, like most trade shows, you have to mentally and physically prepare yourself for long days of talking more than you ever have before, staying out way too late, and getting up earlier than you would like.

This being said, we all do it, and even though we’re exhausted in the end, we all walk away with new business, stronger relationships, and great stories to tell… boy do we ever!!!

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Top 10 – Ten Years Going Strong

There is a top ten list for just about everything these days, so I thought why not one more?

Here is a random compilation of ten things that, in my twisted opinion, are even better after ten years. Ten years old and still going strong!

10. Category Foods and Drink – Taylor Fladgate’s 10-Year-Old Tawny Port. Blended from Tawny’s reserves of old cask aged Ports matured in lodges on Portugal’s Atlantic coast. Pair with chocolates and good friends after a meal and see why it’s number ten on our list. Read more…

How that White and Gold dress matters to your display even if it’s really Black and Blue.

February 27, 2015 1 comment

AuthorWhite and Gold, or Blue and Black?
You may have seen the latest Internet sensation of the image of a dress with a simple question: “Is the photo of the dress white with gold trim or blue with black trim?”. The answer is “Yes”. Hopefully that cleared things up. No? Ok, let’s dig deeper.

Let’s talk lighting. We won’t even get into the rods and cones in your eyes; I’ll leave that to your optometrist. Our surroundings and the lighting of an object can trick our eyes and alter our color perception. Light drastically affects how our eyes perceive color. In fact, it is just about the most important factor in color perception. Light bounces off of objects and into our eyes at varying wavelengths. These different wavelengths produce all of the colors we can see.
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Go With Your Gut

February 27, 2015 Leave a comment

garyWhen your reputation is on the line go with your gut. I acted on that same advice years ago when faced with a decision on price or principal and I have never looked back. Details aside, I still hear that inner voice telling me to go with my gut. It has saved me in the long run many times.

Faced with so many choices these days, we often damage our good decision-making based on the manipulations tactics of others. Always consider the source! Read more…


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