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Habits To Live By

January 13, 2017 Leave a comment

AuthorDecember is a time to review the happenings of 2016, enjoy the holidays with family and friends and to reflect on what can be done a little better in 2017.

My parents lived in the Great Depression era and some of their habits have rubbed off on me – I am a collector of stuff. I find it hard to get rid of things. My fear is that I will need that widget as soon as I pitch it. Read more…

What’s up with this V-Stand?

January 6, 2017 Leave a comment

AuthorI had this question from a customer following our recent product launch of the V-Stand and their receiving of our marketing e-mail. Now this customer loves the Pronto and considers it their go-to for a retractable banner stand. He was wondering when and how he should sell this vs. the Pronto. I realized he was probably not alone in wondering this so here’s my take on that subject.
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If you have the means, I highly recommend picking one up.

December 16, 2016 4 comments

AuthorSo . . . I’ve never been a fan of selfies. In my opinion (Legal disclaimer:  Not the opinion of Optima or Taylor Corporation), selfies are narcissistic . . . oh, look at me . . . how many likes can I get???   Ugh!

Now – enter, the selfie stick, a complete game changer!  Why?  Because you’re not taking a picture of yourself by yourself with a selfie stick. You will ultimately draw crowds typically made up of friends and possibly strangers too!  And that’s exactly what we experienced at EDPA Access 2016!  Which brings up the question – why is it a called a “selfie” stick then??? Read more…

Never ask anyone what kind of tree they want to be

December 2, 2016 Leave a comment

Author PhotoI remember many years ago Katherine Hepburn was interviewed by Barbara Walters. You know, on one of Barbara’s “star specials” that she would air on tv and inevitably Barbara would get even the toughest of Hollywood stars to spill their guts and cry or overshare about their past. During Barbara’s interview with Katherine, the movie star said something about being a tree to which Barbara asked her what kind of tree she wanted to be. Katherine said she would want to be a mighty oak tree. Barbara, years later, in recounting this story would say “I would hope to be an oak tree like Katherine… I certainly would not want to be a weeping willow…”

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Optima and SEG, What’s NEXT!?

November 18, 2016 Leave a comment

AuthorI am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.

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Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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