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Not Just Trade Shows

May 13, 2016 2 comments

AuthorKudos to Gina Porcaro…for the blog she posted last week. I know for a fact some members of our sales group have pasted that one into their notebooks for future reference.

Among her excellent observations, one in particular struck me: it was about diversity in business and she made the comment that 10+ years ago, an exhibit company could be successful focusing exclusively on trade show business. An irony of that talking point is that when I began my tenure with Optima six years ago, I was tasked with strategically targeting customers who were not traditional “Trade Show” companies. However, over the course of the last six years, Read more…

Top 10 Recent Observations

May 6, 2016 6 comments

AuthorI’ll preface this with – no, I’m not kidding. Currently, I’m looking at the remainder of the year to try to figure out what’s going on in our industry, what’s trending, what’s the next big thing, and, ultimately, how can we all sell more, because without you, there’s no us. The following is a list of my top 10 industry observations . . .

Read more…

The Hover Chair Story

April 29, 2016 1 comment

authorI am a huge fan of television.

The main discussion with television today is getting rid of cable or satellite TV. The need for more TV than you could dream of watching was satisfied, but now cutting back is king. However, the corporations that make money off of monthly charges for their bloated services still need to produce revenue just as much… if not more. This is hard to do if a change to their business model and system is not made. It seems that some of them want to hold on to worn out models and ignore the way things are heading.

This dilemma can be the same with any business or industry. Eventually, the world around you changes and you have to adapt or you’ll fade away.   Read more…

Su-Su-STUDIO!

April 21, 2016 4 comments

AuthorI hate to start a blog post by asking for forgiveness, but please pardon me while I nerd out a bit here (although you should have seen it coming with the Phil Collins pun). I can say without hesitation that 3D Studio ROCKS! And I’m going to back up that claim right now.

For those who aren’t familiar, 3D Studio is a free software program Optima released recently as a companion tool to our H-Line System. H-Line, being completely modular in nature, lends itself very well to this sort of application. All you have to do is configure the panels into different shapes, whether in real life or on the computer. You can kind of think of it like playing with Legos.   Read more…

Of Course He Has A Tail

April 15, 2016 6 comments

garyEveryone knows Curious George has a tail; he’s a monkey, after all. I distinctly remember that book where he is hanging in the tree torturing that hat salesman dude.

Right? Nope – wrong! There is a book called Hats For Sale but it’s not even a Curious George book. George doesn’t have a tail but most everyone at first recall thinks he does.

Turns out we are all wrong about a lot of things we remember to be facts or thought had happened. What happened? Was it always that way or did some mysterious circumstance change the world as we know it? Freaky.   Read more…

Introductions & Confessions

April 8, 2016 1 comment

Author PhotoI’ve got a confession. It’s time to clear the slate and move on. Tell me if you’ve done this same thing. Oh, before I begin, is there anyone out there who doesn’t like to read? Are you a kindle, iPad or some other electronic device kind of person? Or do you prefer a good printed book? I, personally, find it convenient to read from my iPad. It’s easy to buy books or check them out from the library online. But there are times when good old fashion paper with the written word suffices just fine or quite frankly, is the only thing available.  Read more…

Remarkable

March 18, 2016 2 comments

Category Icon TestDuring the last couple of weeks, three things caught my attention – EXHIBITORLIVE, an article in a Southwest inflight magazine and an excerpt on NPR of a TED talk.
First, at this year’s EXHIBITORLIVE, I was impressed by the creativity of many of the structures and the striking use of LED lighting that was prevalent in the exhibit hall. LED’s were used either to bathe the exhibit itself with a spectrum of colored light or to illuminate large light boxes with vivid, seamless imagery. One company had a digital LED wall that displayed ever-changing, larger-than-life images. There were even a couple of booths that featured another use of light – holograms that demonstrated how this technology can attract attention and give life to a static product.

Second, on my return flight from Las Vegas, Read more…

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