Archive for the ‘Examples’ Category

Never ask anyone what kind of tree they want to be

December 2, 2016 Leave a comment

Author PhotoI remember many years ago Katherine Hepburn was interviewed by Barbara Walters. You know, on one of Barbara’s “star specials” that she would air on tv and inevitably Barbara would get even the toughest of Hollywood stars to spill their guts and cry or overshare about their past. During Barbara’s interview with Katherine, the movie star said something about being a tree to which Barbara asked her what kind of tree she wanted to be. Katherine said she would want to be a mighty oak tree. Barbara, years later, in recounting this story would say “I would hope to be an oak tree like Katherine… I certainly would not want to be a weeping willow…”

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Optima and SEG, What’s NEXT!?

November 18, 2016 Leave a comment

AuthorI am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.

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Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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I Would Not Have Expected That

October 28, 2016 1 comment

AuthorAn observation shared by many in this industry is that there are more folks closer to retirement than their thirtieth birthday. An assessment that was first pointed out to me by an I&D supervisor 4-5 years ago when he said – “look around the floor, there are more of us wearing bifocals than not”. A positive of all this experience amongst us is certainly the fact that there is never a shortage of opinions and tenured opinions at that. I see this manifest itself in two ways, but not necessarily both being good. The first is, ultra-fast problem solving. I could type a list as long as my arm of MacGyver like people in this industry and one I have to point out is Rich Johnson.

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GPS, Common Sense Killer or Helper?

October 21, 2016 Leave a comment

AuthorFirst off, I love me some GPS. I have nicknamed my GPS driving partner ‘Mandy Magellan’ based on the explorer Sir Ferdinand…
I’ll admit it, I talk to Mandy as I am driving – when I miss a turn because the heads-up to turn was 21 feet from the intersection, I have been known to scream at Mandy for not telling me sooner. Read more…

Commitment & Support

October 14, 2016 3 comments

AuthorDue to current events in our country and around the world, I have often caught myself thinking “What is this world coming to?”

I’m sure there are many of you who feel the same . . . am I right???   What I want to bring full circle is our very impressive trade show family, where we understand what needs to be done in order for the show to go on and sometimes for life to go on as well.

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