With EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!
While I cannot speak for everyone that happened upon the giant bubble gum machine in the sky that stuck out like a… well like a… well like a giant bubble gum machine in the sky, I can speak for the attendees that I did get the chance to talk to.
To summarize, let’s just say that if they did not believe the pre-show marketing blasts, or were on the “bubble” as to the validity of those announcements, they partook in the Kool-Aid, so to speak, saw the light and truly left as believers in what 4K Print Technology could achieve.
Last month I visited a client who is involved with a lot of custom projects for museums, visitor centers and corporate environments. He said that he is always trying to create an exciting experience for visitors to those environments.
That brought back memories of an Exhibitor Show experience a few years back when I attended a couple classes conducted by Jim Gilmore, who co-wrote “The Experience Economy” with Joe Pine in 1999. Read more…
Embrace the chaos
We’ve all heard this phrase before and if you’re in the trade show and event industry, you know you have to remain calm, even when you’ve silently “worked in profanity the way others work in oils or clay” – (thank you Ralphie from ‘A Christmas Story’).
You could also lose your mind, become a complete a-hole, or simply keel over from stress – none of which are appealing to most. There are so many moving parts and pieces that need to come together to make it work that there’s no doubt why there’s a need for the well-known Plan B for every show (and keeping your cool is essential.) There’s always a solution.
December is a time to review the happenings of 2016, enjoy the holidays with family and friends and to reflect on what can be done a little better in 2017.
My parents lived in the Great Depression era and some of their habits have rubbed off on me – I am a collector of stuff. I find it hard to get rid of things. My fear is that I will need that widget as soon as I pitch it. Read more…