Archive for the ‘Examples’ Category

The Advantage of a Referral

November 20, 2015 3 comments

Category Icon TestDid you know that some 85% of individuals in 2013 (according to BrightLocal) utilize ratings and referrals when searching for a business to work with? This got me thinking about Referral Marketing. I once heard that it takes 13 good comments to make up for 1 bad comment. So how do you make that happen? Where are prospects going to hear those 13 good comments? Today, cities are full of strangers and we often have clients who are miles from where we live and work. How can you build a level of trust with a prospect so they know you will do what you say you are going to do?

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Selling Through Social Media

November 13, 2015 4 comments

Comfort Zone, the Island of Low Hanging Fruit

November 6, 2015 4 comments

AuthorThe dictionary describes the comfort zone like this: A psychological state of mind which a person feels familiar, at ease, in control and experiences low anxiety and stress. Scholars describe it as “Where our uncertainty, scarcity and vulnerability are minimized”.  A place where we feel we have some control.

In sales, people tend to sell products that they have the most knowledge of.  We all have our comfort zones, it is the place we go when we are faced with a challenge that we think we can’t overcome. Our comfort zone is an “Island of Low Hanging Fruit”. If you are a person who likes to eat the same fruit, day in and day out then your island is your paradise.   Read more…

The Right Thing To Do

October 23, 2015 4 comments

October 12,2015 was the 21st annual Randy Smith Memorial Golf Classic held at the St. Ives Country club in Atlanta, GA. I have been fortunate to attend 8 or 9 of the events and each year I have some similar observations.

First, what a great way for the industry to pull together to help its own. The mood for the day is about the industry, helping, caring, and doing the right thing to raise money for those in need. Read more…

My Golf Lessons

October 16, 2015 3 comments

AuthorFive years ago, my dad gave me a piece of advice that I’m so grateful I have actually remembered (sorry Dad). He said, “Never give up on the game you love.”  The game he’s talking about is golf. I had just recently graduated from Indiana State University with a Bachelor’s Degree in Marketing – ready to finally get my big girl job. Now, whether that actually happened right away is another story – maybe save that for my next blog post – but anyways… Read more…

From BBQ to Q-Cuisine

October 9, 2015 Leave a comment

AuthorJudging from the title, this may seem like leftovers from my last blog (which was homage to the joys of summer) but actually, it’s not. It’s more of an observation of just how far the art of cooking with fire has advanced in my lifetime.

Now, I have the good fortune of growing up in a town (St. Louis, MO) where cooking meat outdoors and adding spice and sauce have a long and storied history. In my lifetime I have seen the practice commonly known as barbeque evolve into something very nearly resembling Q-Cuisine. Read more…

You CAN Learn Something New Everyday

October 2, 2015 4 comments

AuthorThere are times I didn’t believe I was good at something or I just didn’t do it often enough to feel confident going for it. I’ve recently adopted a new perspective on life: you can teach an old dog new tricks. Lately, I have been trying new things in my personal life and it’s been very rewarding! I had always wanted to take a drawing class and last winter I signed up and thoroughly enjoyed myself.

While learning new things and working through changes in my personal life, it occurred to me that this isn’t anything new. I have been through a whole lot of change and met challenges head on. It’s about time I took control and decided myself what my next trick will be.   Read more…


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