Author Archive

You’re pretty cocky to write this about a customer

May 18, 2016 Leave a comment

Print, Fabrication, Creativity, Technology

AuthorHave you ever been in a slump? Whether it’s for a day, week, month . . . longer? I have been, and I must say it only takes one good conversation, one new customer, one new opportunity, one new solution to turn everything around.

Recently I met with a customer who seemed deflated and uninterested in selling; essentially burnt out. I hadn’t met with this customer for a while, maybe 18 months, that’s a long time. They were always too busy working on existing projects to meet with me. The timing was finally right and we were able to schedule a meeting, I was excited to see them, to catch up and share the latest and greatest we have to offer

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Categories: Optima


May 17, 2016 Leave a comment

Still very true today as it was a year ago!

Print, Fabrication, Creativity, Technology

AuthorI have been on the road for the better part of two weeks and hit 6-7 airports and added a number of points to the old Hilton account. I have said it before and will say it again, the basics of travel suck – airport lines, rental car crud, GPS that sends you through the EZ Pass lane and a subsequent $34.50 toll because you have no ticket… However, visiting with customers is always fantastic. Never fails that I learn a few things and some ideas are generated. This past trip is no exception and two conversation I have had this week sit top of mind. The set-up for comparison: SEG fabric graphics and the perception of SEG as a building material and key ingredient in a project. On one hand a client who views SEG as a commodity item and another who views the graphic genre as incredibly complex…

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Categories: Optima

Selling Through Social Media

January 26, 2016 Leave a comment

Right From The Start!

December 11, 2015 Leave a comment

Print, Fabrication, Creativity, Technology

garyYour projects are the lifeblood of a growing business and its imperative that everything go as smoothly as possible. With all the chaos that comes with organizing an event or creating a top-level exhibit experience for your customer, nothing can be left to chance. At Optima, we recognize that there are a lot of irons in the fire and do our best to bring order to our customers lives.

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Categories: Business, Optima

Go With Your Gut

December 4, 2015 Leave a comment

Think Twice Before Opening Your Wallet!

Print, Fabrication, Creativity, Technology

garyWhen your reputation is on the line go with your gut. I acted on that same advice years ago when faced with a decision on price or principal and I have never looked back. Details aside, I still hear that inner voice telling me to go with my gut. It has saved me in the long run many times.

Faced with so many choices these days, we often damage our good decision-making based on the manipulations tactics of others. Always consider the source!

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Categories: Creative, Examples, Optima, Products

The Right Tool for the Job

October 1, 2015 Leave a comment

Print, Fabrication, Creativity, Technology

garyAm I lazy or just stupid? That’s the question my internal voice asked me – not once, not twice, but thrice before it sank in. Again when faced with a task, I decided to grab the nearest object – not the right tool for the job.

A few weekends ago a mishap that I won’t bore you with resulted in some minor damages to my bike including a misaligned exhaust cap. After straightening out all necessities to get the machine running right again, including some quick welding by my brother Quick, I found myself trying to undo little damages here and there. Small details unseen by anyone else but me were eating at me nonetheless. This left exhaust tip not lined up like the right one was next on my list. I tried a few things typical of my non-mechanically inclined brain. First up was NOTHING. No need to do…

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Categories: Business, Examples, Optima

Let’s get horizontal . . .

November 6, 2014 Leave a comment

Maybe it was this blog post or maybe it’s just common sense, but we are seeing greater interest in using printed carpet to fully finish 10×10 and 10×20 exhibits

Print, Fabrication, Creativity, Technology


Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.

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Categories: Business, Optima
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