Author Archive

Feel This

AuthorWithout fabric we would truly be naked and afraid. The earliest forms consisted of animal skins draped across the body for warmth. Weaving of fabric dates back to 8000 B.C and woven wool rugs have been found near Turkey from around 6500 BC. Lastly, China is credited with opening trade routes with their production of silk around 2800 B.C.

History aside, the fact remains – we have come a long way with fabric. It is part of everyday life affecting many industries. In the tradeshow industry, fabric is a mainstay and the primary component in the creation of exhibits and displays. Not just the fabric itself but the need for colorful, true to life, attention-getting graphics is in demand. Read more…

Optima Strong

February 27, 2015 Leave a comment

AuthorAs the Exhibitor show approaches we are all ready to head west in hopes of some warm weather and a little fun in the sun. Any temperature over freezing is reason to celebrate and count the days until Spring.

It has been a busy 2015 show season and Exhibitor will be no different. There is plenty to do and lots to see at the show. You need to find out what’s new, what are the latest trends, and who your partners are for your next project? As you work the show floor, please take a moment to stop by our No Chaos booth to answer these questions and to learn how strong a resource Optima can be.
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Changing Times. Timing Changes.

October 24, 2014 2 comments

AuthorEarly in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”

What I am saying is – in life and business – change IS the only constant. Read more…

People DO make a difference!

August 15, 2014 4 comments


I have just returned from vacation at Glacier National park in Montana where I spent 75 combined hours on a train via a sleeping car on Amtrak (See America by Rail Except When it’s Dark or you are sleeping or delayed by freight traffic). Ultimately, it was a great travel experience full of a variety of activities including hiking, rafting, helicopter rides and zip lining 350 feet above the forest canopy.

What stood out while engaged in these activities were the people making this experience come to life. I am talking about the Amtrak stewards, attendants, waiters, raft guides, lift operators, pilots, zip line personnel, etc. For the most part, these people enjoyed their work, were enthusiastic, helpful, informational, proactive, engaging and fun. They added to the experience, kept you safe, and provided a sense of security. Read more…


March 14, 2014 Leave a comment


I am on my way to Exhibitor 2014. I have now worked the show for 11 consecutive years. I always tell people it is a trade show about tradeshows. It sounds like an episode of Seinfeld. Regardless, it is the premier show for our industry…the tradeshow industry, an industry built entirely on lead generation. The goal of each show is to add new customers in hopes of building a new source of revenue for your organization.

Optima™ is no different. Yes, we enjoy seeing our loyal customers, but we are also looking for ways to help our customers and grow our collective businesses. Additionally, we keep an eye out for leads for our customers. All Exhibitor vendors have their peacock feathers out attempting to attract new business to their booths. Read more…

It’s going to be a great year!

January 31, 2014 1 comment


Can you feel it? No, really, can you feel it? Take a deep breath…hold it…hold it…exhale…take another deep breath…and…exhale. Yes, that is the cold air from the polar vortex but it is also the Optimism only the New Year can provide.

It is better than spring time. It’s the transition for the year past to the year future. It’s our spring training, it’s our training camp. Instead of talking about going to the World Series or making it to the “Big Game”, we are planning on having a great year, a bigger year than the last year. We are planning our work and working our plan. We are optimistic about hitting our goals, landing that big account and planning our next vacation. Yes, it’s a time to reflect but it is also a time to take action. Don’t let the optimism wane. Read more…


August 23, 2013 1 comment


As I continue to travel my territory year after year, I have established a routine based on convenience, likes, and familiarity. We all want to be hassle-free and comfortable when on the road and away from home. I am primarily talking about the travel service companies including airlines, car rentals, and hotels, etc.

I guess you could say I have some established loyalty with the following companies: Southwest, National and Hilton hotels. Loyalty states “A feeling of devoted attachment.” Now the bachelor in me thinks that may be a little strong but, YES, I do have some comfort and familiarity with the above mentioned companies. When I plan my travel, these are my primary vendors of choice. The question I have is – why? Why do I have an established loyalty to these brands? Read more…

Categories: Business
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