Home > Business, Examples, Optima, Products, Technology > EXHIBITOR LIVE 2017 Optima-Style was a Major POP!!

EXHIBITOR LIVE 2017 Optima-Style was a Major POP!!


AuthorWhile I cannot speak for everyone that happened upon the giant bubble gum machine in the sky that stuck out like a… well like a… well like a giant bubble gum machine in the sky, I can speak for the attendees that I did get the chance to talk to.

To summarize, let’s just say that if they did not believe the pre-show marketing blasts, or were on the “bubble” as to the validity of those announcements, they partook in the Kool-Aid, so to speak, saw the light and truly left as believers in what 4K Print Technology could achieve.

AuthorFor those that did not attend EXHIBITORLIVE , I am truly sorry that you did not get to experience 4K Print Technology, so allow me to paint a quick picture of reds that could burn your retinas out, blacks that are actually black and somehow amazingly looked even blacker when backlit, and lastly, a full-color palate of gum balls so realistic and colorful that they came to life

Author4K Print Technology is not about a printer – it’s about an entire new thought and action process that goes into making brilliant fabric graphics. 4K Print Technology combines a new and improved printer with updated and enhanced color profiling techniques, various software, superior inks, fabrics designed for color enhancement and most importantly, all of the long hours of experimentation, desire and training that melded it all together into a process that you will truly get stuck on. 4K not only increases color saturation levels by 25%, it has expanded the color gamut to achieve 20% more color combinations (roughly 3 million colors). What this means to you is fluid gradations, 6 point text capabilities and skin tones so real that you might think you are looking at photography.

We also received rave reviews on both the backlit as well as opaque fabrics we used in our framed systems and in our NEXT! Modular SEG Fabric System. Imagine having a truly opaque graphic that blocks out all ambient light without the use and cost of blockers and having backlits that hold their color and do not wash under today’s modern lighting systems.

Experience for yourself some of EXHIBITORLIVE 2017 by checking some of our photos from the show.  Better yet, contact your Account Executive or Account Coordinator and inquire how your customers will become stuck on you by using 4K Print Technology and our full line of updated and superior fabrics, pop-up, modular and custom systems.

Optima is truly your one and only partner and supplier.

Bob Moser is the Sales Enablement Manager at Optima Graphics.
He has been in the Trade Show industry since 1998.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

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