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Posts Tagged ‘event’

Winner Winner, y’all

March 24, 2017 2 comments

AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

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Do Airports Have Brands?

February 24, 2017 1 comment

AuthorSitting at gate A10 this morning in STL, I was watching the world and interesting people walk by and started thinking about the Dollar Shave Club Guy and when TWA ruled the St. Louis airport and airspace.

See, the DSCG came out of a marketing and ad agency background and from what I understand, had an ah-ha moment a few years back about getting shaving tools and advice and realized that 4 out of 5 dentists agree that most men have no clue as to what they are buying and why. Read more…

Think Big, Go Small

February 17, 2017 Leave a comment

AuthorCall me a nerd (or maybe a hipster), but I am a huge fan of tiny houses and have a fantasy about someday building one in my parents’ backyard as a vacation home.

Perhaps my minor obsession has something to do with the fact that I lived in shoebox-sized studio apartments when I was teaching English in South Korea, and really enjoyed the challenge. My first place was about 150 sq ft – or roughly the size of your typical backyard storage shed. The average American house size is over 2000 sq ft, so living in a place less than 1/10 that size seems claustrophobic and horrible, doesn’t it? It doesn’t have to be.  Read more…

If you have the means, I highly recommend picking one up.

December 16, 2016 4 comments

AuthorSo . . . I’ve never been a fan of selfies. In my opinion (Legal disclaimer:  Not the opinion of Optima or Taylor Corporation), selfies are narcissistic . . . oh, look at me . . . how many likes can I get???   Ugh!

Now – enter, the selfie stick, a complete game changer!  Why?  Because you’re not taking a picture of yourself by yourself with a selfie stick. You will ultimately draw crowds typically made up of friends and possibly strangers too!  And that’s exactly what we experienced at EDPA Access 2016!  Which brings up the question – why is it a called a “selfie” stick then??? Read more…

Never ask anyone what kind of tree they want to be

December 2, 2016 Leave a comment

Author PhotoI remember many years ago Katherine Hepburn was interviewed by Barbara Walters. You know, on one of Barbara’s “star specials” that she would air on tv and inevitably Barbara would get even the toughest of Hollywood stars to spill their guts and cry or overshare about their past. During Barbara’s interview with Katherine, the movie star said something about being a tree to which Barbara asked her what kind of tree she wanted to be. Katherine said she would want to be a mighty oak tree. Barbara, years later, in recounting this story would say “I would hope to be an oak tree like Katherine… I certainly would not want to be a weeping willow…”

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Happy Thanksgiving

November 25, 2016 Leave a comment

Author

Optima and SEG, What’s NEXT!?

November 18, 2016 Leave a comment

AuthorI am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.

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