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Perspective


AuthorI have been on the road for the better part of two weeks and hit 6-7 airports and added a number of points to the old Hilton account. I have said it before and will say it again, the basics of travel suck – airport lines, rental car crud, GPS that sends you through the EZ Pass lane and a subsequent $34.50 toll because you have no ticket… However, visiting with customers is always fantastic. Never fails that I learn a few things and some ideas are generated. This past trip is no exception and two conversation I have had this week sit top of mind. The set-up for comparison: SEG fabric graphics and the perception of SEG as a building material and key ingredient in a project. On one hand a client who views SEG as a commodity item and another who views the graphic genre as incredibly complex and a very strong filter to choose who can produce graphics for that company.

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Right From The Start!


gary Your projects are the lifeblood of a growing business and its imperative that everything go as smoothly as possible. With all the chaos that comes with organizing an event or creating a top-level exhibit experience for your customer, nothing can be left to chance. At Optima, we recognize that there are a lot of irons in the fire and do our best to bring order to our customers lives.
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WOW! That Just Blew My Mind

April 10, 2015 Leave a comment

AuthorEvery year at Exhibitor and Global Shop it’s a chance for buyers, industry experts and plain ole peons like me to see new ideas, the best of the best, trendsetters and even the same ole same ole of products and services that our industry offers. This year was no exception with Exhibitor prominently displaying every conceivable way to bend, construct and manipulate aluminum extrusion to get the most out of tension fabric displays. Global Shop, following suit two weeks later, promoted countless ways to backlight, edgelight and even front light fabric images for window and POP displays. Read more…

From Floor to Ceiling

April 3, 2015 3 comments

Category Icon TestWhat is the saying . . . “In like a lion, out like a lamb”? With the Exhibitor Show falling a couple weeks earlier than last year, my February ended and March began with the supervising of our display set-up at the show. For those of you who have been on a convention floor during set-up you know how crazy that can be. But I had two things going for me this year that I knew would help ease the chaos. First, I was teamed up with my colleague, partner in crime and Optima AE, Brianna Ziomek, who had taken care of all the required show kit paperwork and everything was ordered to perfection. Second, TS Crew was our EAC again this year so I knew I was in good hands. Read more…

I Do

March 27, 2015 5 comments

PaulI’m getting married. This means that right now I am swimming in the shark infested wedding planning waters.

While my fiancée is a planner extraordinaire, it immediately became apparent that we faced some challenges; the wedding industry can be quite a racket. It feels as if there is this magic formula where as soon as you say to a retailer or vendor the magic W word, the price doubles or triples.

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TRUTH

March 20, 2015 Leave a comment

Author

Every wonder how your show space gets put together? It’s not as easy as it seems but the pros at TS Crew, an EAC labor contractor, have it down to a science. This insightful video will open some eyes about the expertise and hard work of trade show labor.
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The Reunion Factor

March 20, 2015 2 comments

AuthorSo, I have satisfied the marketing team’s request at supplying a blog for this week. They are happy and I am happy. But I had a few memorable experiences at this last Exhibitor show that I felt compelled to type away some more. They included: getting up and saying a few words at our reception and then realizing that I forgot to wish Abby Butler a Happy birthday as I intended; spending time with many students from BSU; chatting up the school’s Dean of All Things Dean, and realizing that Optima is forming a great bond with the school (and now many alumni.)

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