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Blast from the Past

July 22, 2016 3 comments

AuthorAfter returning home from a recent trip, a comment a customer once made to me came to mind. He said, “Lambda – most of the young people in our office do not even know what it is…kinda like when they ask – what’s a turntable?” Similarly, in the world of digital music and easy access to any song via the internet, the genre and art form of vinyl records is now largely lost. Or so I thought.  Read more…

Optima Table Throw Solutions Have You (and Your Table) Covered!


AuthorI am excited to share with you our updated and revised starting lineup of Table Throw options. These three options help you provide your customers with solutions to 99% of all the table throw requests.

The starting trio.  Read more…

Bloom or Bust! A Tale for Deadheads.

July 8, 2016 2 comments

AuthorI was outside the other evening doing my normal thing: watering and deadheading (i.e. removing spent blooms from) my flowers. This is usually a meditative time and I do my best to think about anything except work. But on this particular evening, I had a work-related thought creep in that was actually kind of cool – it occurred to me that gardening duties have a lot in common with generating and maintaining sales.  Read more…

Look Left Right Left or Right Left Right

July 1, 2016 2 comments

AuthorI really love to travel – well I really love to travel for personal / vacation-esque reasons. I recently returned from a trip overseas and it was highlighted by time in the amazing city of Madrid. I nor my wife had ever been there before and I nor my wife have a degree in reading maps (Mapreaderologist). I mention the map because we spent much of our time in the old world area of the city and from the map, it looks like tangled up pasta. We got a bit confused trying to find a specific chocolate shop and at one point, my wife was almost run over by a souped up Vespa traveling down what I thought was the side walk (Not sure, the roads are pretty darn small). Read more…

This Isn’t Your Father’s Target Market

June 24, 2016 Leave a comment

AuthorIs your current marketing strategy age appropriate?? Do you worry that the content the spews from your marketing department is ineffective to the younger generation?? Do we really want young ears, by this I mean Millennials, exposed to boomer-age material about what exactly a product means to them and how can it catapult them into the upper stratosphere of Prestige, Sales or even the highly sought after Corner Office!?  Read more…

Where Raw Emotions Live


Author PhotoIt’s fun to reminisce, don’t you think? Yesterday I got out of bed, got dressed and headed to kickboxing class. It was still dark outside. We work out to music, of course.* And wouldn’t you know it, I found myself transported back to my college days. It was a scene where I am traveling/ driving across country—a six hour trip (one-way) with my younger sister and brother to go visit our parents in Cincinnati who were on an extended business trip. And the music… ah yes, the music we listened to ALL the way there and ALL the way back were my tween brother’s rap mix tapes. This was the late ’80’s so you could actually understand the lyrics. I was not especially a fan of this kind of music, but I learned to appreciate the art of the story and it was and still is my brother’s favorite kind of music. So yesterday morning, I found myself throwing jabs, hooks, kicking rounds to all the usual suspects of that era. Read more…

Transcendent Purpose


PaulYour friend and mine, Dave Brown is off galavanting around various time zones.
Gary is occupied with wrapping the globe in an SEG dye-sub.
With my two go-to guys out of the picture, I’m turning to my trusty Whiteboard Animations to fill the gap.

The truth is, I love watching these. I’m jealous because I wish I could illustrate so well. But they also happen to have interesting discussions and offer new perspectives, realizations and insights. Fascinating stuff, indeed! Read more…

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