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EDPA Northeast Chapter 1st Annual Charity Golf Tournament

August 26, 2016 Leave a comment

AuthorAs many of you know, I love golfing, I stink at it, but after each round I try to remember the one great shot, this shot keeps me coming back for more and is likely only a great shot in my mind!🙂

Golf is a terrific game, what other sport allows you to enjoy the outdoors, curse like a sailor (even if it’s only in your head, ok, sometimes out loud too!) and partake in a couple of adult beverages!  Read more…

My Dirty Little Secret

August 19, 2016 7 comments

AuthorI have a secret, a dirty little secret that I have been harboring for over 19 years now. And NO, my secret is not that I know who shot JR on Dallas.

Unfortunately, the longer I work at Optima and the closer I work with you, the more guilt pangs course through my veins from keeping this secret. I feel as if I must cleanse myself, right this wrong, beg for your forgiveness and head down the path towards redemption.

So here it goes… Read more…

Be a STRESS BUSTER!

August 5, 2016 Leave a comment

AuthorAbout ten years ago, my wife and I wanted to update our kitchen so we went to a local firm that had a beautiful showroom with a large selection of kitchen arrangement in various styles and price range. We worked with their designer and chose the cabinets, flooring and color palette that fit our personal taste and budget. Since this was going to be a gut rehab, the time estimate for completing the work was 6 weeks.  Read more…

You’re Not Supposed To Do That!


AuthorA funny thing happened to me at an outdoor event I attended a couple weekends ago. This event was completely recreational, nothing work related in any way but I suffer from this affliction which causes me to be drawn to graphics and displays whereupon I will dissect the materials they used, the hardware type, etc. So as I was leisurely sampling wares from various craft brewers and bourbon distillers (as I said, this was completely recreational) I noticed a phenomenon that I like to call “they just don’t know any better”. Read more…

Blast from the Past

July 22, 2016 3 comments

AuthorAfter returning home from a recent trip, a comment a customer once made to me came to mind. He said, “Lambda – most of the young people in our office do not even know what it is…kinda like when they ask – what’s a turntable?” Similarly, in the world of digital music and easy access to any song via the internet, the genre and art form of vinyl records is now largely lost. Or so I thought.  Read more…

Optima Table Throw Solutions Have You (and Your Table) Covered!


AuthorI am excited to share with you our updated and revised starting lineup of Table Throw options. These three options help you provide your customers with solutions to 99% of all the table throw requests.

The starting trio.  Read more…

Bloom or Bust! A Tale for Deadheads.

July 8, 2016 2 comments

AuthorI was outside the other evening doing my normal thing: watering and deadheading (i.e. removing spent blooms from) my flowers. This is usually a meditative time and I do my best to think about anything except work. But on this particular evening, I had a work-related thought creep in that was actually kind of cool – it occurred to me that gardening duties have a lot in common with generating and maintaining sales.  Read more…

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