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The 6 Questions With Rob Cohen

August 28, 2015 Leave a comment

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Rob Cohen and the rest of the team of professionals at Display, Supply & Lighting, Inc. bring a world of lighting experience and innovation to the trade show industry. There are a lot of sources out there right now that can provide everything from wires to full lighting systems and what’s becoming crystal clear is that they are not all delivering the quality we expect nor does the product being sold all meet the UL standard criteria more exhibit hall jurisdiction requires.  When Optima is faced with a new custom challenge, or working on a new product that requires lighting, we only work with the best. We turn to a name you can trust, Rob Cohen, DS&L.

SPECIAL NOTE : Just remember, don’t ever, ever, ever tamper with a hotel smoke detector – RC is what you might call a professional!

This week I asked Rob Cohen, DSL Group The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

If You Deliver Value, They Will Come

August 21, 2015 2 comments

AuthorIt’s not an easy thing to be the office new hire. At least not for me. I was always the new kid in school and I really was not a fan of it. New place, new faces, new ways of doing things. You’ve been there….you leave a company and an industry that you had been immersed in for a long time – in my case 14 years- to join one where you are “the new guy”. Generally I find a proposition like this about as appealing as your average root canal. But if you want to grow in your career in today’s corporate world, sometimes change is necessary.   Read more…

The 6 Questions with Mike Swartout

August 21, 2015 Leave a comment

AuthorSeveral years ago it was my privilege to walk the Exhibitor Show with Mike Swartout, a true exhibit designer. We got to know each other a little better that day. As someone in the creative field I am always making distinctions of style and finding differences of detail in exhibits, or so I thought. After a while, what you notice is how everything looks the same. It was refreshing to get Mikes perspective on what the creatives in our world had been doing. I am happy to have Mike as my friend and inspiration.

This week I asked Mike Swartout, Classic Exhibits The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The Back to School Opportunity

August 14, 2015 1 comment

AuthorAs I type this, my son has just rolled out of bed and is getting ready for his second day of school. Yep, Thursday the 13th of August and dude is preparing for day number two of school. I grew up in Wisconsin (I do love cheese if that thought just popped into your head) and by law, school could not start until after Labor Day because the states tourism industry needed the teen labor force to close out the summer. Regardless, kid one needed help with homework last night and kid two had me review a writing assignment and college essay draft in preparation for a Monday first day of school (kid two is a planner and as organized as they come – kudos to you kid two!).

So, who cares.   Read more…

The 6 Questions with Chris Griffin

August 14, 2015 Leave a comment

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Chris Griffin and his team at TS CREW have been busy filling the social media circuit with some really edgy, entertaining and informational videos. Chris is the star providing tips and insight as they poke a little fun while conveying the reality of what goes on before and after a show. It’s clear that TS CREW brings a forklift of value to every exhibitor. Choosing a customer centric I&D company is one of the most important decisions when putting the face, to face-to-face marketing. After watching the latest TS CREW videos, it was clear…

I had to ask Chris Griffin of TS Crew The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

Wanna get away…. from bad service and extra fees?

August 7, 2015 Leave a comment

AuthorIt came to my attention this past week while booking airfare with my fiancé, Zach (four weeks from now my husband… whoa), that shopping around is a lot of work. For the past six years or so, my family and I have been traveling down to St. Augustine, FL for Christmas to spend the week with my brother, play golf, walk the beach, and really just get away from the dreaded Midwest cold. While Zach and I usually drive, we decided this year we’re going to spend a few extra bucks and fly. Although we’ll be spending more money, what we’ll really gain is time and convenience. Read more…

The 6 Questions with Mark Bendickson


I asked Mark Bendickson of Exhibit Design The 6 Questions.

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Mark and I met some 10 years ago and since we have worked on a project or two. Mainly I always appreciate Mark’s perspective and candid challenge to the creative side of our business. He always tells it like it is… pretty edgy in a time where many play it safe. There is so much of the same, overused, boring design out there – it’s a good thing we have true creative pros like Mark out there keeping us on our toes!

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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