I remember many years ago Katherine Hepburn was interviewed by Barbara Walters. You know, on one of Barbara’s “star specials” that she would air on tv and inevitably Barbara would get even the toughest of Hollywood stars to spill their guts and cry or overshare about their past. During Barbara’s interview with Katherine, the movie star said something about being a tree to which Barbara asked her what kind of tree she wanted to be. Katherine said she would want to be a mighty oak tree. Barbara, years later, in recounting this story would say “I would hope to be an oak tree like Katherine… I certainly would not want to be a weeping willow…”
I am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.
When I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.
A band named Shellac played here in STL last night (for the first time ever). I’ll admit, I’ve never been a huge fan – they rock a little too hard for my taste sometimes. But based on the videos and the fact that Steve Albini (famed producer of Nirvana) is the lead singer/guitarist, I thought it might be a good show so I bought tix.
Glad I did. It was remarkable to see such a legend in action. If anything was to be taken away from the show, it’s that Steve and his gang truly embodied the punk/math rock spirit. They rocked my face off!
Steve is 54 years old. Shellac was formed in 1992. Yet, they are still very relevant and cool.