Do Airports Have Brands?

February 24, 2017 1 comment

AuthorSitting at gate A10 this morning in STL, I was watching the world and interesting people walk by and started thinking about the Dollar Shave Club Guy and when TWA ruled the St. Louis airport and airspace.

See, the DSCG came out of a marketing and ad agency background and from what I understand, had an ah-ha moment a few years back about getting shaving tools and advice and realized that 4 out of 5 dentists agree that most men have no clue as to what they are buying and why. Read more…

Think Big, Go Small

February 17, 2017 Leave a comment

AuthorCall me a nerd (or maybe a hipster), but I am a huge fan of tiny houses and have a fantasy about someday building one in my parents’ backyard as a vacation home.

Perhaps my minor obsession has something to do with the fact that I lived in shoebox-sized studio apartments when I was teaching English in South Korea, and really enjoyed the challenge. My first place was about 150 sq ft – or roughly the size of your typical backyard storage shed. The average American house size is over 2000 sq ft, so living in a place less than 1/10 that size seems claustrophobic and horrible, doesn’t it? It doesn’t have to be.  Read more…

We’ve Embraced The Chaos For You

February 3, 2017 4 comments

AuthorEmbrace the chaos


We’ve all heard this phrase before
and if you’re in the trade show and event industry, you know you have to remain calm, even when you’ve silently “worked in profanity the way others work in oils or clay” – (thank you Ralphie from ‘A Christmas Story’).

You could also lose your mind, become a complete a-hole, or simply keel over from stress – none of which are appealing to most.  There are so many moving parts and pieces that need to come together to make it work that there’s no doubt why there’s a need for the well-known Plan B for every show (and keeping your cool is essential.) There’s always a solution.

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Optima Won’t Sell To You – Not Now, Not Ever

January 27, 2017 Leave a comment

AuthorThe words in the title were uttered by a participant in a vendor conference that I recently had the honor of presenting to. Right before my presentation began an individual stood up and addressed the crowd by saying “I am sorry but I have to tell you that Optima won’t ever sell to you”. As I scraped my jaw off the floor and wondered exactly how I was going to get out of the room, let alone respond, the individual went on to say: “Optima won’t sell to you but they will sell with you”.   Read more…

Happy Mistakes

January 20, 2017 Leave a comment

Author PhotoI love to cook and entertain in our home. Every year we host my husband’s family on Christmas Eve. Now, while I love to cook, I have to admit that I lean on a friend of ours who owns a really good barbeque place to do the catering for that evening. And everyone loves it. So win-win!!

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Habits To Live By

January 13, 2017 Leave a comment

AuthorDecember is a time to review the happenings of 2016, enjoy the holidays with family and friends and to reflect on what can be done a little better in 2017.

My parents lived in the Great Depression era and some of their habits have rubbed off on me – I am a collector of stuff. I find it hard to get rid of things. My fear is that I will need that widget as soon as I pitch it. Read more…

What’s up with this V-Stand?

January 6, 2017 Leave a comment

AuthorI had this question from a customer following our recent product launch of the V-Stand and their receiving of our marketing e-mail. Now this customer loves the Pronto and considers it their go-to for a retractable banner stand. He was wondering when and how he should sell this vs. the Pronto. I realized he was probably not alone in wondering this so here’s my take on that subject.
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