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How that White and Gold dress matters to your display even if it’s really Black and Blue.

February 27, 2015 1 comment

AuthorWhite and Gold, or Blue and Black?
You may have seen the latest Internet sensation of the image of a dress with a simple question: “Is the photo of the dress white with gold trim or blue with black trim?”. The answer is “Yes”. Hopefully that cleared things up. No? Ok, let’s dig deeper.

Let’s talk lighting. We won’t even get into the rods and cones in your eyes; I’ll leave that to your optometrist. Our surroundings and the lighting of an object can trick our eyes and alter our color perception. Light drastically affects how our eyes perceive color. In fact, it is just about the most important factor in color perception. Light bounces off of objects and into our eyes at varying wavelengths. These different wavelengths produce all of the colors we can see.
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Optima Strong

February 27, 2015 Leave a comment

AuthorAs the Exhibitor show approaches we are all ready to head west in hopes of some warm weather and a little fun in the sun. Any temperature over freezing is reason to celebrate and count the days until Spring.

It has been a busy 2015 show season and Exhibitor will be no different. There is plenty to do and lots to see at the show. You need to find out what’s new, what are the latest trends, and who your partners are for your next project? As you work the show floor, please take a moment to stop by our No Chaos booth to answer these questions and to learn how strong a resource Optima can be.
#nochaosgfx
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Go With Your Gut

February 27, 2015 Leave a comment

garyWhen your reputation is on the line go with your gut. I acted on that same advice years ago when faced with a decision on price or principal and I have never looked back. Details aside, I still hear that inner voice telling me to go with my gut. It has saved me in the long run many times.

Faced with so many choices these days, we often damage our good decision-making based on the manipulations tactics of others. Always consider the source! Read more…

So, What’s New?

February 20, 2015 1 comment

AuthorI get this question quite often when I meet with my customers and I’m pretty sure the reason is we all live in a world where the only constant is change and if we don’t stay current we’ll be left in the dust.

So fortunately, most of my customers have come to rely on me as a resource toward that end and one thing I’m hearing quite a bit is: “It seems like customers are expecting so much more from their investment in their trade show and event displays.” Well, here are a few ideas that may help you differentiate yourself from the competition. Read more…

Being #1 – Because It’s Worth It

February 13, 2015 Leave a comment

garyFight for First or Don’t Bother
Being the absolute best or first at anything sets you up to be the benchmark or the rival of all your competition. No UFC fighter gets in the ring thinking I want to be number two – it’s coming out first or nothing. As soon as you hold a title, three rested competitors are gunning for you, period. What does anyone in the number one position continue to do? They train, learn, work harder, develop, evolve and build on the foundation that was yesterday’s zenith.

Get There, Stay There, Done That
Over the last 22 and a half years, I have seen Optima evolve from being number #1 in many arenas. Read more…

Paying it Forward

February 6, 2015 Leave a comment

AuthorIt is the start of February, the weather is weatherly, and pre-show planning is in the air for Exhibitor 2015. I was looking at some of the final visuals for our island exhibit and VIP reception and as usual, I was very happy with what our creative team put in front of me, but I reflected on the genesis of our exhibit.

In September of 2014, I flew to Bemidji, MN to collaborate with the faculty and students at Bemidji State University. This was the fourth time I have made the trek to lecture, spend a day plus with the students, and launch our annual Exhibitor design contest.  Read more…

My Secrets to Long-term Success in the Trade Show Industry

January 30, 2015 9 comments

Blogger PhotoThere are a handful of us travel warriors who visit exhibit companies from one or two person shops to operations with several hundred employees and multiple locations. I’ve been doing this for over 20 years, so hopefully I’ve picked up a few insights along the way. What have I discovered after thousands of miles and hundreds of nights in hotel rooms? First, stick with one or two loyalty programs … but that’s another blog post.

My good friend Gary Camarato at Optima asked me to share some tips. So with all humility and a thanks to Gary for asking, here are my Secrets (or at least the ones I can share without jail time).

This is a Marathon, Not a Sprint
If you come out of the gate strong, gather a great customer list, and close a bunch of jobs, but do not have the capacity to handle/manage those jobs, you risk two things. You risk losing the client and the long-term revenue. In those situations you are usually so fragmented and pulled in so many directions that your profit margin suffers.

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