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Archive for the ‘Creative’ Category

Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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I Created An Algorithm

September 9, 2016 Leave a comment

AuthorMany of today’s youth do not get credit for their skillful use of computers, math, and the ole Rubik’s cube. Enter recent high school graduate and new college freshman Connor Wright. Over the summer, Connor was recently named Facebook’s artist in residence and he spent several weeks creating a portrait of Alan Turing (see image below), but he did not use paint or ink or even Crayola Crayons, nope, Connor used 6,534 dominos. Yeah dominos. This is his latest project that combines a number of his skills and passions. Math, science, art, and good ole wondermentality. Our business is full of skill, drive, and an absolute dose of wondermentality.

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You’re Not Supposed To Do That!


AuthorA funny thing happened to me at an outdoor event I attended a couple weekends ago. This event was completely recreational, nothing work related in any way but I suffer from this affliction which causes me to be drawn to graphics and displays whereupon I will dissect the materials they used, the hardware type, etc. So as I was leisurely sampling wares from various craft brewers and bourbon distillers (as I said, this was completely recreational) I noticed a phenomenon that I like to call “they just don’t know any better”. Read more…

Look Left Right Left or Right Left Right

July 1, 2016 2 comments

AuthorI really love to travel – well I really love to travel for personal / vacation-esque reasons. I recently returned from a trip overseas and it was highlighted by time in the amazing city of Madrid. I nor my wife had ever been there before and I nor my wife have a degree in reading maps (Mapreaderologist). I mention the map because we spent much of our time in the old world area of the city and from the map, it looks like tangled up pasta. We got a bit confused trying to find a specific chocolate shop and at one point, my wife was almost run over by a souped up Vespa traveling down what I thought was the side walk (Not sure, the roads are pretty darn small). Read more…

Su-Su-STUDIO!

April 21, 2016 4 comments

AuthorI hate to start a blog post by asking for forgiveness, but please pardon me while I nerd out a bit here (although you should have seen it coming with the Phil Collins pun). I can say without hesitation that 3D Studio ROCKS! And I’m going to back up that claim right now.

For those who aren’t familiar, 3D Studio is a free software program Optima released recently as a companion tool to our H-Line System. H-Line, being completely modular in nature, lends itself very well to this sort of application. All you have to do is configure the panels into different shapes, whether in real life or on the computer. You can kind of think of it like playing with Legos.   Read more…

Every Picture Tells a Story, Don’t It?

February 26, 2016 Leave a comment

AuthorPlease forgive the grammar in the title; I am verbatim quoting a lyric from the title track of Rod Stewart’s 1971 album “Every Picture Tells a Story” and yes, I am old enough to remember hearing this song on the radio before it was relegated to the Classic (aka ‘Oldies’) Radio Stations. It’s a catchy tune that really sticks in your head and it got me thinking about how important pictures are when we make a decision about something we plan to buy. Whether it’s an actual photo, or the one that forms in your head as you hear a good story, we really need a clear picture to feel comfortable when making those choices.   Read more…

Composing the Perfect Display

February 5, 2016 5 comments

AuthorRecently I was asked to elaborate a bit on what visual marketing meant to me personally, and at first I knew there was something there that went a bit deeper than my now-distant background in web design. But I couldn’t nail down what it was. And then it occurred to me – there is actually a tangible relationship between exhibit design and my background in music. For those who are not aware, I have a Master’s degree in French Horn Performance and used to play professionally in orchestras, and even once got to play a solo concert in Carnegie Hall. I’ve also written national award-winning compositions.

So you might ask – how could these disciplines be even remotely related? How could an art form as archaic as classical music have any relation to the world of visual marketing and tradeshow graphics? The answer lay in how the parts play together. Any good tradeshow exhibit shares many characteristics in common with a well-composed symphony. Read more…

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