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Of Course He Has A Tail

April 15, 2016 6 comments

garyEveryone knows Curious George has a tail; he’s a monkey, after all. I distinctly remember that book where he is hanging in the tree torturing that hat salesman dude.

Right? Nope – wrong! There is a book called Hats For Sale but it’s not even a Curious George book. George doesn’t have a tail but most everyone at first recall thinks he does.

Turns out we are all wrong about a lot of things we remember to be facts or thought had happened. What happened? Was it always that way or did some mysterious circumstance change the world as we know it? Freaky.   Read more…

Inside Optima with Tony Schmitt

January 22, 2016 Leave a comment

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Tony Schmitt has been a constant contributor to the growth of Optima since we started supplying the Trade Show Industry with Graphics. As one of the originals over 24 years ago his experience on all things Optima is staggering. He has rolled up his sleeves to work hands on or has been at the leadership of most anything new. Tony has a practical and focused approach that never wanders from the customer expectation. He knows his stuff, knows the industry, knows what Optima is capable of and he knows how to lead high performing teams. Everyday customers benefit from the result of Tony’s efforts, as he brings order to what is sometimes a crazy, frenzied world of deadlines and custom creations. I asked Tony Schmitt if he would share some of what goes on… Inside Optima.
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Inside Optima with Frank Shue

January 15, 2016 Leave a comment

header Over the last two decades plus, all of us at Optima have been committed to perpetual improvement. Within the last two years our production has made some giant leaps forward by implementing improved processes while building a high performing team.

The driving force behind our continued growth has been one Benjamin Franklin Shue III. Franks leadership and dedication to quality and efficiency has helped create the strongest foundation for growth Optima has seen to date. Franks approach to doing whatever it takes under pressure to get it done is the textbook example of Optima’s ‘No Chaos‘ motto. Cool, calm and collected, he rallies his team to bring order in an industry full of incredibly demanding, challenges! I asked Frank Shue if he would share some of what’s going on Inside Optima? Read more…

The 6 Questions with Julie Reis, Optima Graphics

November 6, 2015 2 comments

AuthorNext week my eldest daughter Nina turns 18 and will soon be graduating from high school. Julie Reis joined Optima the year Nina was born and truth be told, I think I’ve spent more time with Julie than my own daughter.

As with many of us at Optima here and gone, we are like a big strange family. Julie and I have always worked well together and eventually she became a very important part of the Optima Creative team. Her ability to read my mind is, well – kind of creepy. She understands the design demands for both grand format and traditional offset print. Much much more important, she understands the client. Her role is not always as up front with customers, as for example, someone in sales would be, but make no mistake, she has had a very big influence on our industry and has helped me grow each and every year.  I’ll add that her bravery in the face of some grim setbacks would give pause to anyone that complains! 

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Mel White, Classic Exhibits

October 30, 2015 2 comments

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When I asked Mel White to participate in the 6 Questions, he told me he was too busy but offered to let his wife, Christine Delea, answer them for him. I’m betting he’s regretting that decision right now. Here’s a candid peek into Mel (and Christine’s) world. It answers an awful lot of questions… Waaaay more than just the six. And it’s a little scary honestly.

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Edwin Van der Vennet, beMatrix USA & Asia

October 23, 2015 Leave a comment

Author

Optima started producing graphics for beMatrix years ago. When the b62™ frame extrusion with it’s SEG groove arrived, things really got exciting. We started seeing the distinct frame with the striking hole pattern more and more. At Optima we’ve been producing some really cool SEG graphics that bridge the frame seams and provide opacity sans blocker. We don’t just skin anything we skin it better. (shameless plug)

Edwin and I met at Euroshop and then at the APPPEXPO trade show over in Shanghai where we shared ideas and a lot of laughs. He is a very clever and unique individual with a passion for innovation, design and our industry. After meeting the frame then Edwin, I quickly became a big fan of both! 

I Asked Edwin, beMatrix, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions with Alex Hill

October 16, 2015 Leave a comment

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Alex has been an extended member of the Optima family since we first started producing trade show graphics. We have worked together to service our customers and search to provide products that meet the high standard our clients sell. Alex has helped the R&D team here at Optima with countless projects; our innovative collaborations have been very rewarding! Alex has taught me a lot about business and how to maximize your time when traveling and walking industry shows, for that I am forever grateful… Another example of, work just isn’t work when you work with friends!

I Asked Alex Hill, Visual Merchandising The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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