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Warm Light, Cool Light, Bright Light, Right Light

April 7, 2017 1 comment

Does the Color Temperature of the White Light I Use to Illuminate My Graphics Really Matter?

~ Guest Blogger Rob Cohen

Blogger PhotoLighting, whether front, back or internally illuminating graphics, really has a major effect on your graphics. The color temperature of the lighting used significantly impacts the appearance of the graphics.

What do we mean by color temperature and its impact on graphics? Without getting into the specifics of a particular light’s kelvin temperature, in general terms the color temperature of white light is  Read more…

Renting is not fun!

March 30, 2017 Leave a comment

AuthorUmm, I mean renting a house isn’t fun. Renting an exhibit is an entirely different situation and can really be the way to go these days…

But you must wonder, what put me on this tangent?
Just reflecting on when our refrigerator died last fall and our landlord Steve did not fix the problem immediately.

My boyfriend Neil and I have been excellent tenants who’ve taken great care of the property and paid rent on time every month for 4 years, yet Steve said it would take a whole week to get the new fridge in – WHAT?!?!?!

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Winner Winner, y’all

March 24, 2017 2 comments

AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

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EXHIBITOR LIVE 2017 Optima-Style was a Major POP!!

March 17, 2017 Leave a comment

AuthorWhile I cannot speak for everyone that happened upon the giant bubble gum machine in the sky that stuck out like a… well like a… well like a giant bubble gum machine in the sky, I can speak for the attendees that I did get the chance to talk to.

To summarize, let’s just say that if they did not believe the pre-show marketing blasts, or were on the “bubble” as to the validity of those announcements, they partook in the Kool-Aid, so to speak, saw the light and truly left as believers in what 4K Print Technology could achieve.

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Wow! Does 4K Ever Pop!


Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
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Think Big, Go Small

February 17, 2017 Leave a comment

AuthorCall me a nerd (or maybe a hipster), but I am a huge fan of tiny houses and have a fantasy about someday building one in my parents’ backyard as a vacation home.

Perhaps my minor obsession has something to do with the fact that I lived in shoebox-sized studio apartments when I was teaching English in South Korea, and really enjoyed the challenge. My first place was about 150 sq ft – or roughly the size of your typical backyard storage shed. The average American house size is over 2000 sq ft, so living in a place less than 1/10 that size seems claustrophobic and horrible, doesn’t it? It doesn’t have to be.  Read more…

Happy Mistakes

January 20, 2017 Leave a comment

Author PhotoI love to cook and entertain in our home. Every year we host my husband’s family on Christmas Eve. Now, while I love to cook, I have to admit that I lean on a friend of ours who owns a really good barbeque place to do the catering for that evening. And everyone loves it. So win-win!!

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