Author Archive

Wrapping It All Up

December 19, 2014 Leave a comment

Author2014 has been a very interesting year to say the least. Don’t get me wrong – very few years are notably uneventful, but we have certainly seen several ups and downs in 2014. Let’s recap some of the more memorable times of 2014:

Jimmy Fallon took the reins at The Tonight Show. Some may say it’s a better show than when Jay Leno was the host. Regardless of anyone’s personal opinion of the shows merits or shortcomings, it is still pretty darn funny and a great way to wind down at the end of the day.
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We Sell Solutions!

July 25, 2014 3 comments

AuthorDuring my five-year career in the hectic, but wonderful world of tradeshows, I have learned several things from my colleagues, superiors, and clients. One of the best and most memorable concepts that I have learned from clients is a very simple, yet powerful phrase: “We Sell Solutions.

I remember the first time I heard that phrase, and as a former marketing guy, it really hit home.
Yes, we all sell graphics, we all sell hardware, we all sell the customer service experience, but what it boils down to at the end of the day is: “We Sell Solutions.”
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Exhibitor viewed with fresh eyes


As this was my first Exhibitor, this show will be the benchmark that I will compare to all others.
I started the show off at 8am Friday morning, flying solo and leading the Installation team through laying the padding and carpet, then building the hanging sign and the Modul wall. We hit a minor panic mode when we couldn’t find the crate for the Panoramic wall. After a short search, we located it and began unpacking the crate.
Dave arrived around 1:30 in the afternoon. By that time, the hanging sign was complete and the labor force was about to hoist it into the air above our booth space. We completed as much as we could on Day 1, Read more…
Categories: Business Tags: ,

What’s New? Change!

September 7, 2011 Leave a comment


Change! As painful as it is sometimes, can create exciting opportunities.

Hi! If we haven’t already met, I would like to share a little about who I am and how I plan to help you succeed and grow your business. Really.

I joined the team at Optima in 2009 as an Inspector on first shift. I previewed in extreme detail graphic after graphic in First Inspection (prints right off the printer) and marveled at the vast range of topics this industry services… something new everyday! Soon, I moved into the Final Inspection role (finished products). Learning more and more about what our fast paced industry is faced with, what challenges are presented on a daily basis, and how OPTIMA creates solutions in short turn. Amazing. ‘How do they do it so fast?’ I thought. How can we continue to provide superb quality in such short time frames? Quick was my education. Working in these all encompassing inspection roles seemed to have crammed about 25 years of production experience into my 12 months! Still picking myself up off the floor, I thought ‘wow this industry is running on high octane 24 hours a day! With all the energy, this is a great place to call home!’ Read more…

Categories: Optima
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