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Archive for the ‘Technology’ Category

Su-Su-STUDIO!

April 21, 2016 4 comments

AuthorI hate to start a blog post by asking for forgiveness, but please pardon me while I nerd out a bit here (although you should have seen it coming with the Phil Collins pun). I can say without hesitation that 3D Studio ROCKS! And I’m going to back up that claim right now.

For those who aren’t familiar, 3D Studio is a free software program Optima released recently as a companion tool to our H-Line System. H-Line, being completely modular in nature, lends itself very well to this sort of application. All you have to do is configure the panels into different shapes, whether in real life or on the computer. You can kind of think of it like playing with Legos.   Read more…

Introductions & Confessions

April 8, 2016 1 comment

Author PhotoI’ve got a confession. It’s time to clear the slate and move on. Tell me if you’ve done this same thing. Oh, before I begin, is there anyone out there who doesn’t like to read? Are you a kindle, iPad or some other electronic device kind of person? Or do you prefer a good printed book? I, personally, find it convenient to read from my iPad. It’s easy to buy books or check them out from the library online. But there are times when good old fashion paper with the written word suffices just fine or quite frankly, is the only thing available.  Read more…

Selling Through Social Media

January 26, 2016 Leave a comment

Selling Through Social Media

November 13, 2015 5 comments

The Day the Food Truck Did Not Show


authorOn a few Fridays a month Optima is visited by a food truck and we all plan for it. The food trucks that have been here have all been very good.

Recently, a scheduled food truck did not show at the time that we were told they would be here. In fact, they never showed up at all. Stomachs began to get upset.

It is understandable that things like this happen. However, not contacting us to let us know was not good. What was worse was not answering our phone calls or messages since we wanted an explanation for why the scheduled food truck was a no-show. Read more…

WOW! That Just Blew My Mind

April 10, 2015 Leave a comment

AuthorEvery year at Exhibitor and Global Shop it’s a chance for buyers, industry experts and plain ole peons like me to see new ideas, the best of the best, trendsetters and even the same ole same ole of products and services that our industry offers. This year was no exception with Exhibitor prominently displaying every conceivable way to bend, construct and manipulate aluminum extrusion to get the most out of tension fabric displays. Global Shop, following suit two weeks later, promoted countless ways to backlight, edgelight and even front light fabric images for window and POP displays. Read more…

What’s your “Great Story” from Exhibitor 2015?


AuthorWell, we made it through another successful Exhibitor show! Every year going into the show, like most trade shows, you have to mentally and physically prepare yourself for long days of talking more than you ever have before, staying out way too late, and getting up earlier than you would like.

This being said, we all do it, and even though we’re exhausted in the end, we all walk away with new business, stronger relationships, and great stories to tell… boy do we ever!!!

Read more…

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