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Archive for the ‘Technology’ Category

The Day the Food Truck Did Not Show


authorOn a few Fridays a month Optima is visited by a food truck and we all plan for it. The food trucks that have been here have all been very good.

Recently, a scheduled food truck did not show at the time that we were told they would be here. In fact, they never showed up at all. Stomachs began to get upset.

It is understandable that things like this happen. However, not contacting us to let us know was not good. What was worse was not answering our phone calls or messages since we wanted an explanation for why the scheduled food truck was a no-show. Read more…

WOW! That Just Blew My Mind

April 10, 2015 Leave a comment

AuthorEvery year at Exhibitor and Global Shop it’s a chance for buyers, industry experts and plain ole peons like me to see new ideas, the best of the best, trendsetters and even the same ole same ole of products and services that our industry offers. This year was no exception with Exhibitor prominently displaying every conceivable way to bend, construct and manipulate aluminum extrusion to get the most out of tension fabric displays. Global Shop, following suit two weeks later, promoted countless ways to backlight, edgelight and even front light fabric images for window and POP displays. Read more…

What’s your “Great Story” from Exhibitor 2015?


AuthorWell, we made it through another successful Exhibitor show! Every year going into the show, like most trade shows, you have to mentally and physically prepare yourself for long days of talking more than you ever have before, staying out way too late, and getting up earlier than you would like.

This being said, we all do it, and even though we’re exhausted in the end, we all walk away with new business, stronger relationships, and great stories to tell… boy do we ever!!!

Read more…

How that White and Gold dress matters to your display even if it’s really Black and Blue.

February 27, 2015 1 comment

AuthorWhite and Gold, or Blue and Black?
You may have seen the latest Internet sensation of the image of a dress with a simple question: “Is the photo of the dress white with gold trim or blue with black trim?”. The answer is “Yes”. Hopefully that cleared things up. No? Ok, let’s dig deeper.

Let’s talk lighting. We won’t even get into the rods and cones in your eyes; I’ll leave that to your optometrist. Our surroundings and the lighting of an object can trick our eyes and alter our color perception. Light drastically affects how our eyes perceive color. In fact, it is just about the most important factor in color perception. Light bounces off of objects and into our eyes at varying wavelengths. These different wavelengths produce all of the colors we can see.
Read more…

So, What’s New?

February 20, 2015 1 comment

AuthorI get this question quite often when I meet with my customers and I’m pretty sure the reason is we all live in a world where the only constant is change and if we don’t stay current we’ll be left in the dust.

So fortunately, most of my customers have come to rely on me as a resource toward that end and one thing I’m hearing quite a bit is: “It seems like customers are expecting so much more from their investment in their trade show and event displays.” Well, here are a few ideas that may help you differentiate yourself from the competition. Read more…

Being #1 – Because It’s Worth It

February 13, 2015 Leave a comment

garyFight for First or Don’t Bother
Being the absolute best or first at anything sets you up to be the benchmark or the rival of all your competition. No UFC fighter gets in the ring thinking I want to be number two – it’s coming out first or nothing. As soon as you hold a title, three rested competitors are gunning for you, period. What does anyone in the number one position continue to do? They train, learn, work harder, develop, evolve and build on the foundation that was yesterday’s zenith.

Get There, Stay There, Done That
Over the last 22 and a half years, I have seen Optima evolve from being number #1 in many arenas. Read more…

Paying it Forward

February 6, 2015 Leave a comment

AuthorIt is the start of February, the weather is weatherly, and pre-show planning is in the air for Exhibitor 2015. I was looking at some of the final visuals for our island exhibit and VIP reception and as usual, I was very happy with what our creative team put in front of me, but I reflected on the genesis of our exhibit.

In September of 2014, I flew to Bemidji, MN to collaborate with the faculty and students at Bemidji State University. This was the fourth time I have made the trek to lecture, spend a day plus with the students, and launch our annual Exhibitor design contest.  Read more…

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