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Archive for the ‘Technology’ Category

Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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GPS, Common Sense Killer or Helper?

October 21, 2016 Leave a comment

AuthorFirst off, I love me some GPS. I have nicknamed my GPS driving partner ‘Mandy Magellan’ based on the explorer Sir Ferdinand…
I’ll admit it, I talk to Mandy as I am driving – when I miss a turn because the heads-up to turn was 21 feet from the intersection, I have been known to scream at Mandy for not telling me sooner. Read more…

You’re Not Supposed To Do That!


AuthorA funny thing happened to me at an outdoor event I attended a couple weekends ago. This event was completely recreational, nothing work related in any way but I suffer from this affliction which causes me to be drawn to graphics and displays whereupon I will dissect the materials they used, the hardware type, etc. So as I was leisurely sampling wares from various craft brewers and bourbon distillers (as I said, this was completely recreational) I noticed a phenomenon that I like to call “they just don’t know any better”. Read more…

Blast from the Past

July 22, 2016 3 comments

AuthorAfter returning home from a recent trip, a comment a customer once made to me came to mind. He said, “Lambda – most of the young people in our office do not even know what it is…kinda like when they ask – what’s a turntable?” Similarly, in the world of digital music and easy access to any song via the internet, the genre and art form of vinyl records is now largely lost. Or so I thought.  Read more…

Top 10 Recent Observations

May 6, 2016 6 comments

AuthorI’ll preface this with – no, I’m not kidding. Currently, I’m looking at the remainder of the year to try to figure out what’s going on in our industry, what’s trending, what’s the next big thing, and, ultimately, how can we all sell more, because without you, there’s no us. The following is a list of my top 10 industry observations . . .

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Su-Su-STUDIO!

April 21, 2016 4 comments

AuthorI hate to start a blog post by asking for forgiveness, but please pardon me while I nerd out a bit here (although you should have seen it coming with the Phil Collins pun). I can say without hesitation that 3D Studio ROCKS! And I’m going to back up that claim right now.

For those who aren’t familiar, 3D Studio is a free software program Optima released recently as a companion tool to our H-Line System. H-Line, being completely modular in nature, lends itself very well to this sort of application. All you have to do is configure the panels into different shapes, whether in real life or on the computer. You can kind of think of it like playing with Legos.   Read more…

Introductions & Confessions

April 8, 2016 1 comment

Author PhotoI’ve got a confession. It’s time to clear the slate and move on. Tell me if you’ve done this same thing. Oh, before I begin, is there anyone out there who doesn’t like to read? Are you a kindle, iPad or some other electronic device kind of person? Or do you prefer a good printed book? I, personally, find it convenient to read from my iPad. It’s easy to buy books or check them out from the library online. But there are times when good old fashion paper with the written word suffices just fine or quite frankly, is the only thing available.  Read more…

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