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Little Gamblers Appreciate Optima


AuthorThe other night I was watching a program called America: Fact vs. Fiction, this particular episode was on Getting Rich in Las Vegas. It turns out that the belief that you can turn your last dollar into millions only happens in books and movies. However, sometimes big gambles do pay off.

Ask Frederick Wallace “Fred” Smith, the founder, chairman, president and CEO of FedEx. In the early 70’s, FedEx was a small company, spending a lot of money and on the verge of going out of business. Fred Smith took his last $5000 to Las Vegas and bet it all at the Black Jack Table. He ended up walking away with $32,000. That was enough to pay the FedEx fuel bill for another week. The brief reprieve is all he needed. Within days, Fred Smith managed to raise $11 million to keep the company afloat. By 1976, FedEx turned its first profit of $3.6 million.  FedEx now carries 17 million packages on its busiest day and is worth about $28 billion.

AuthorOptima is the second largest FedEx shipper out of St. Louis, so we have negotiated a sizable discount and since we don’t mark up our freight invoices, deciding to use our FedEx number rather than your own is a sure bet.

In this case, sometimes little gambles do pay off.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

About the Author
Rich Fava is an Account Executive at Optima Graphics.
He has spent his career in the graphics world since earning his Design degree and in Trade Show since the early 90s.

Author

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