Archive

Posts Tagged ‘Dye Sublimation’

Wow! Does 4K Ever Pop!


Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
Read more…

Optima and SEG, What’s NEXT!?

November 18, 2016 Leave a comment

AuthorI am about to have an anniversary. On January 2, I will be starting my 10th year with Optima. What a wonderful and fulfilling journey it has been. I have had the opportunity to travel the country and meet thousands of people in the trade show and event industry…many I consider close friends. But most of all, I have had the opportunity to tell the Optima story where quality and service is front and center and top of mind with everyone in the company.

Read more…

Seeing Is Believing – The Power of a DEMO!

September 2, 2016 2 comments

AuthorWhen was the last time you received something you bought on the internet and it wasn’t exactly what you were looking for? It’s happened to us all – say you bought a shirt online that seemed to be the right size, right style – but when you receive it, it doesn’t fit and you have to return it.

Well, in the tradeshow industry, we don’t usually have the luxury of returns at all, let alone free ones, since almost everything we sell is custom and made-to-order. Read more…

Optima Table Throw Solutions Have You (and Your Table) Covered!


AuthorI am excited to share with you our updated and revised starting lineup of Table Throw options. These three options help you provide your customers with solutions to 99% of all the table throw requests.

The starting trio.  Read more…

Bloom or Bust! A Tale for Deadheads.

July 8, 2016 2 comments

AuthorI was outside the other evening doing my normal thing: watering and deadheading (i.e. removing spent blooms from) my flowers. This is usually a meditative time and I do my best to think about anything except work. But on this particular evening, I had a work-related thought creep in that was actually kind of cool – it occurred to me that gardening duties have a lot in common with generating and maintaining sales.  Read more…

Look Left Right Left or Right Left Right

July 1, 2016 2 comments

AuthorI really love to travel – well I really love to travel for personal / vacation-esque reasons. I recently returned from a trip overseas and it was highlighted by time in the amazing city of Madrid. I nor my wife had ever been there before and I nor my wife have a degree in reading maps (Mapreaderologist). I mention the map because we spent much of our time in the old world area of the city and from the map, it looks like tangled up pasta. We got a bit confused trying to find a specific chocolate shop and at one point, my wife was almost run over by a souped up Vespa traveling down what I thought was the side walk (Not sure, the roads are pretty darn small). Read more…

Where Raw Emotions Live


Author PhotoIt’s fun to reminisce, don’t you think? Yesterday I got out of bed, got dressed and headed to kickboxing class. It was still dark outside. We work out to music, of course.* And wouldn’t you know it, I found myself transported back to my college days. It was a scene where I am traveling/ driving across country—a six hour trip (one-way) with my younger sister and brother to go visit our parents in Cincinnati who were on an extended business trip. And the music… ah yes, the music we listened to ALL the way there and ALL the way back were my tween brother’s rap mix tapes. This was the late ’80’s so you could actually understand the lyrics. I was not especially a fan of this kind of music, but I learned to appreciate the art of the story and it was and still is my brother’s favorite kind of music. So yesterday morning, I found myself throwing jabs, hooks, kicking rounds to all the usual suspects of that era. Read more…

%d bloggers like this: