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Posts Tagged ‘vibrant’

Winner Winner, y’all

March 24, 2017 2 comments

AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

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The Band is all Packed and Gone

March 13, 2015 6 comments

AuthorExhibitorLive 2015 is now in our rear view mirror. I am struggling to add the Live part to the name, but I guess that’s because I have been going to the show simply known as Exhibitor for 20 sumpin’ years. I am not afraid to say – I am glad it’s over. I am glad to have left Las Vegas, but I am sincerely appreciative of the time spent stuck indoors for nearly four days. My baseline assessment is that the number of Exhibitors was the same, the number of attendees was the same, and to have a successful show, those numbers are actually not relevant in any meaningful way. However, opportunities found – well that does matter and our strategy for the show was geared around opportunity. Discovery and the number of opportunities that were unearthed was phenomenal. I just finished going through documenting all the projects or ongoing pieces of business that I or my team encountered and all I can say is wow! There’s a lot of action in the industry right now – more than what we observed in 2014 and 2013. Read more…

Color – It is EVERYTHING in Face to Face Marketing

July 17, 2014 2 comments

AuthorI am a chatty guy – no secret and no excuses – my brain never stops (ADD), my filter is low, and I tend to share my opinions at the drop of a dime. A very strong opinion of mine that is grounded in 20+ years in the visual / face to face / 1:1 advertising world is that COLOR is king. We, as industry professionals, our customers, and our customer’s customers all have the ability to recognize minor deviations in color or say “that’s not right”. Now, if a piece of extrusion is short, box frame out of square, wall slightly out of level, carpet a bit out of square… we can easily miss those things…but when Home Depot Orange is slightly askew – we are all on it. Read more…

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