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Posts Tagged ‘trade show lights’

Warm Light, Cool Light, Bright Light, Right Light

April 7, 2017 1 comment

Does the Color Temperature of the White Light I Use to Illuminate My Graphics Really Matter?

~ Guest Blogger Rob Cohen

Blogger PhotoLighting, whether front, back or internally illuminating graphics, really has a major effect on your graphics. The color temperature of the lighting used significantly impacts the appearance of the graphics.

What do we mean by color temperature and its impact on graphics? Without getting into the specifics of a particular light’s kelvin temperature, in general terms the color temperature of white light is  Read more…

The 6 Questions with Reid Sherwood

September 4, 2015 Leave a comment

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Reid and I met when he took a sales position at Optima, what seems like maybe 15 years ago. He has since joined the team at Classic but remains a popular dude within the walls at 1540 Fencorp, St. Louis.

For a guy that is a national traveler he calls Newaygo, Michigan home. Newaygo a 21st Century Mayberry, as I have heard it described, is a place you don’t want to leave. Reid carries a personality that is a hybrid of the big city CEO and the Mayor of a two-horse town. You might see him at a Jimmy Buffet Concert, guiding a grouse hunt or dining at a 5 star restaurant, but where ever he is, friends surround Reid. In the decade plus I have known him, I have never heard a cross word about anyone come out of his mouth and everyone is always glad to see him, that’s pretty impressive on it’s own.

This week I asked Reid Sherwood, Classic Exhibits The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

The 6 Questions With Rob Cohen

August 28, 2015 Leave a comment

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Rob Cohen and the rest of the team of professionals at Display, Supply & Lighting, Inc. bring a world of lighting experience and innovation to the trade show industry. There are a lot of sources out there right now that can provide everything from wires to full lighting systems and what’s becoming crystal clear is that they are not all delivering the quality we expect nor does the product being sold all meet the UL standard criteria more exhibit hall jurisdiction requires.  When Optima is faced with a new custom challenge, or working on a new product that requires lighting, we only work with the best. We turn to a name you can trust, Rob Cohen, DS&L.

SPECIAL NOTE : Just remember, don’t ever, ever, ever tamper with a hotel smoke detector – RC is what you might call a professional!

This week I asked Rob Cohen, DSL Group The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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