Posts Tagged ‘lights’

Warm Light, Cool Light, Bright Light, Right Light

April 7, 2017 1 comment

Does the Color Temperature of the White Light I Use to Illuminate My Graphics Really Matter?

~ Guest Blogger Rob Cohen

Blogger PhotoLighting, whether front, back or internally illuminating graphics, really has a major effect on your graphics. The color temperature of the lighting used significantly impacts the appearance of the graphics.

What do we mean by color temperature and its impact on graphics? Without getting into the specifics of a particular light’s kelvin temperature, in general terms the color temperature of white light is  Read more…

Composing the Perfect Display

February 5, 2016 5 comments

AuthorRecently I was asked to elaborate a bit on what visual marketing meant to me personally, and at first I knew there was something there that went a bit deeper than my now-distant background in web design. But I couldn’t nail down what it was. And then it occurred to me – there is actually a tangible relationship between exhibit design and my background in music. For those who are not aware, I have a Master’s degree in French Horn Performance and used to play professionally in orchestras, and even once got to play a solo concert in Carnegie Hall. I’ve also written national award-winning compositions.

So you might ask – how could these disciplines be even remotely related? How could an art form as archaic as classical music have any relation to the world of visual marketing and tradeshow graphics? The answer lay in how the parts play together. Any good tradeshow exhibit shares many characteristics in common with a well-composed symphony. Read more…

The 6 Questions With Rob Cohen

August 28, 2015 Leave a comment


Rob Cohen and the rest of the team of professionals at Display, Supply & Lighting, Inc. bring a world of lighting experience and innovation to the trade show industry. There are a lot of sources out there right now that can provide everything from wires to full lighting systems and what’s becoming crystal clear is that they are not all delivering the quality we expect nor does the product being sold all meet the UL standard criteria more exhibit hall jurisdiction requires.  When Optima is faced with a new custom challenge, or working on a new product that requires lighting, we only work with the best. We turn to a name you can trust, Rob Cohen, DS&L.

SPECIAL NOTE : Just remember, don’t ever, ever, ever tamper with a hotel smoke detector – RC is what you might call a professional!

This week I asked Rob Cohen, DSL Group The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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