Posts Tagged ‘large format’

Wow! Does 4K Ever Pop!

Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
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Pillows… really???

November 11, 2016 Leave a comment

AuthorWhen I’m meeting with customers who haven’t known Optima very long it can be difficult to convey all the things we offer and their perception is sometimes, “you guys are digital printers, right?” This is fair, we have multiple print processes under roof and most of what we produce has an element of print involved. However, if you dig a bit deeper you come to realize that a better way of describing Optima is that we have a lot of great options (aka solutions) for branding environments and a couple of recent projects really illustrate what I’m talking about.

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So, What’s New?

February 20, 2015 1 comment

AuthorI get this question quite often when I meet with my customers and I’m pretty sure the reason is we all live in a world where the only constant is change and if we don’t stay current we’ll be left in the dust.

So fortunately, most of my customers have come to rely on me as a resource toward that end and one thing I’m hearing quite a bit is: “It seems like customers are expecting so much more from their investment in their trade show and event displays.” Well, here are a few ideas that may help you differentiate yourself from the competition. Read more…

What does it mean to be an artist?

July 18, 2014 4 comments

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I was trained in college to be a graphic designer and worked in that capacity for many years. I tell people that I am a Neanderthal – that I go so far back that I worked with a chisel and stone. Well not that far back. I started my career in the late 60’s and my medium for creating layouts and comps for my designs was markers. I had every color in the rainbow. That was pre-computer days folks.

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What’s in a degree?

December 6, 2013 Leave a comment

GaryYou see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).

Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves.  They have earned the respect of those around them through results.

I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!

Recently I thought of this when Optima was recognized as having G7 qualification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!

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