Gamers, Geeks and the Trade Show Industry

I admit it. I’m a geek, I’m a gamer and I love toys. Don’t believe me? Check out this blog post. I also know the proverbial gamer stereotype…one of junk food, poor health and/or weight, and social inadequacies. No, I’m not calling anyone a gamer or a geek (though if you want to admit it, it’s okay… apparently it’s cool now). Unfortunately in our industry, we can fall prey to the same temptations that gamers do. Ones of convenience, time-savers and shortcuts. Ones that may seem appealing in the moment, but in the long term can do serious damage to our work and our business.