Posts Tagged ‘fenton’

Warm Light, Cool Light, Bright Light, Right Light

April 7, 2017 1 comment

Does the Color Temperature of the White Light I Use to Illuminate My Graphics Really Matter?

~ Guest Blogger Rob Cohen

Blogger PhotoLighting, whether front, back or internally illuminating graphics, really has a major effect on your graphics. The color temperature of the lighting used significantly impacts the appearance of the graphics.

What do we mean by color temperature and its impact on graphics? Without getting into the specifics of a particular light’s kelvin temperature, in general terms the color temperature of white light is  Read more…

Not Just Trade Shows

May 13, 2016 2 comments

AuthorKudos to Gina Porcaro…for the blog she posted last week. I know for a fact some members of our sales group have pasted that one into their notebooks for future reference.

Among her excellent observations, one in particular struck me: it was about diversity in business and she made the comment that 10+ years ago, an exhibit company could be successful focusing exclusively on trade show business. An irony of that talking point is that when I began my tenure with Optima six years ago, I was tasked with strategically targeting customers who were not traditional “Trade Show” companies. However, over the course of the last six years, Read more…

The 6 Questions with Dave Brown

September 11, 2015 Leave a comment


Dave Brown was one of the first Optima customers I ever met and once he joined the Optima Team we quickly became good friends.

Although we are very different in many ways, (for example; I don’t swim with sharks or across English Channels) we share much in common from family, raising kids, the good Ol’Grateful Dead, making things blue, learning how to decipher Jim Hoffmann’s handwriting and much, much, more.

Probably the one thing we’ve see eye-to-eye on for over 20 plus years is the concept of Customer Centricity, both as a consumer and serving our clients. No question, Dave’s always had my back and the backs of all our customers!

This week I asked Dave Brown of Optima, The 6 Questions

1. Tradeshow industry lore is that we all just fell into tradeshow and once you’re in you never leave. For many people that is certainly true. For others, they leave but a part of them remains.  How did you get into the business? Read more…

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