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Posts Tagged ‘exhibitorlive’

Winner Winner, y’all

March 24, 2017 2 comments

AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

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EXHIBITOR LIVE 2017 Optima-Style was a Major POP!!

March 17, 2017 Leave a comment

AuthorWhile I cannot speak for everyone that happened upon the giant bubble gum machine in the sky that stuck out like a… well like a… well like a giant bubble gum machine in the sky, I can speak for the attendees that I did get the chance to talk to.

To summarize, let’s just say that if they did not believe the pre-show marketing blasts, or were on the “bubble” as to the validity of those announcements, they partook in the Kool-Aid, so to speak, saw the light and truly left as believers in what 4K Print Technology could achieve.

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Wow! Does 4K Ever Pop!


Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
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My Ultimate Las Vegas Experience

March 3, 2017 Leave a comment

AuthorLast month I visited a client who is involved with a lot of custom projects for museums, visitor centers and corporate environments. He said that he is always trying to create an exciting experience for visitors to those environments.

That brought back memories of an Exhibitor Show experience a few years back when I attended a couple classes conducted by Jim Gilmore, who co-wrote “The Experience Economy” with Joe Pine in 1999. Read more…

ExhibitorLIVE. Welcome to the Rabbit Hole.

March 11, 2016 1 comment

AuthorI have been a lot of places in my life, not to say that I am a renowned international traveler. But I would like to think that I have experienced a lot of things. With that said, I would be somewhat remiss if I didn’t add EXHIBITORLIVE to my list of eye-opening escapades. When I came to Optima, the word “Exhibitor” came up early and often in orientations, group meetings and with management. They spoke about it as if it were a magical gathering of wizards from middle earth. A place for select members of the chosen few and I was invited. Vegas was nothing new to me…my wife and I had travelled there many times and donated a fair share of our earnings to sin city. This was something entirely different.   Read more…

Every Picture Tells a Story, Don’t It?

February 26, 2016 Leave a comment

AuthorPlease forgive the grammar in the title; I am verbatim quoting a lyric from the title track of Rod Stewart’s 1971 album “Every Picture Tells a Story” and yes, I am old enough to remember hearing this song on the radio before it was relegated to the Classic (aka ‘Oldies’) Radio Stations. It’s a catchy tune that really sticks in your head and it got me thinking about how important pictures are when we make a decision about something we plan to buy. Whether it’s an actual photo, or the one that forms in your head as you hear a good story, we really need a clear picture to feel comfortable when making those choices.   Read more…

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