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Posts Tagged ‘exhibitor live’

Winner Winner, y’all

March 24, 2017 2 comments

AuthorWith EXHIBITORLIVE a week plus in the rear view mirror, it is tempting to recap the buzz of the show floor and all the groovy emotional points of the show, but I am going to skip that as it has been done and I am going to focus on a very serious matter. The matter of sharing what is apparently an extremely important matter and cornerstone of the 2017 Optima EXHIBITORLIVE experience – WHO WON THE DANG GUMBALL COUNTING CONTEST!

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EXHIBITOR LIVE 2017 Optima-Style was a Major POP!!

March 17, 2017 Leave a comment

AuthorWhile I cannot speak for everyone that happened upon the giant bubble gum machine in the sky that stuck out like a… well like a… well like a giant bubble gum machine in the sky, I can speak for the attendees that I did get the chance to talk to.

To summarize, let’s just say that if they did not believe the pre-show marketing blasts, or were on the “bubble” as to the validity of those announcements, they partook in the Kool-Aid, so to speak, saw the light and truly left as believers in what 4K Print Technology could achieve.

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Wow! Does 4K Ever Pop!


Author PhotoI’ve been on the road a lot since the beginning of the year and those of you whom I have visited or spoken with on the phone in the past few weeks know that I have been super excited about our announcement this week about 4K Printing Technology. You have heard me give visual descriptions of what this new tech print looks like and what that can mean for our customers—gorgeous flesh tones; rich, bold and vibrant reds and blacks; and beautifully smooth gradations to name just a few great attributes.
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My Ultimate Las Vegas Experience

March 3, 2017 Leave a comment

AuthorLast month I visited a client who is involved with a lot of custom projects for museums, visitor centers and corporate environments. He said that he is always trying to create an exciting experience for visitors to those environments.

That brought back memories of an Exhibitor Show experience a few years back when I attended a couple classes conducted by Jim Gilmore, who co-wrote “The Experience Economy” with Joe Pine in 1999. Read more…

Remarkable

March 18, 2016 2 comments

Category Icon TestDuring the last couple of weeks, three things caught my attention – EXHIBITORLIVE, an article in a Southwest inflight magazine and an excerpt on NPR of a TED talk.
First, at this year’s EXHIBITORLIVE, I was impressed by the creativity of many of the structures and the striking use of LED lighting that was prevalent in the exhibit hall. LED’s were used either to bathe the exhibit itself with a spectrum of colored light or to illuminate large light boxes with vivid, seamless imagery. One company had a digital LED wall that displayed ever-changing, larger-than-life images. There were even a couple of booths that featured another use of light – holograms that demonstrated how this technology can attract attention and give life to a static product.

Second, on my return flight from Las Vegas, Read more…

ExhibitorLIVE. Welcome to the Rabbit Hole.

March 11, 2016 1 comment

AuthorI have been a lot of places in my life, not to say that I am a renowned international traveler. But I would like to think that I have experienced a lot of things. With that said, I would be somewhat remiss if I didn’t add EXHIBITORLIVE to my list of eye-opening escapades. When I came to Optima, the word “Exhibitor” came up early and often in orientations, group meetings and with management. They spoke about it as if it were a magical gathering of wizards from middle earth. A place for select members of the chosen few and I was invited. Vegas was nothing new to me…my wife and I had travelled there many times and donated a fair share of our earnings to sin city. This was something entirely different.   Read more…

Global Exhibitions Day

February 19, 2016 Leave a comment

AuthorSo, we finally got a day!!! Can you believe it? The trade show and event industry has made it’s mark and we can now celebrate around the world on June 8th 2016 for the first ever Global Exhibitions Day!!!

When I first learned of this day dedicated to our industry, I was excited and proud, it’s about time an industry, which dates as far back as 9th century merchant capitalism, had a day to call its own. Read more…

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