Posts Tagged ‘displays’

Renting is not fun!

March 30, 2017 Leave a comment

AuthorUmm, I mean renting a house isn’t fun. Renting an exhibit is an entirely different situation and can really be the way to go these days…

But you must wonder, what put me on this tangent?
Just reflecting on when our refrigerator died last fall and our landlord Steve did not fix the problem immediately.

My boyfriend Neil and I have been excellent tenants who’ve taken great care of the property and paid rent on time every month for 4 years, yet Steve said it would take a whole week to get the new fridge in – WHAT?!?!?!

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We’ve Embraced The Chaos For You

February 3, 2017 4 comments

AuthorEmbrace the chaos

We’ve all heard this phrase before
and if you’re in the trade show and event industry, you know you have to remain calm, even when you’ve silently “worked in profanity the way others work in oils or clay” – (thank you Ralphie from ‘A Christmas Story’).

You could also lose your mind, become a complete a-hole, or simply keel over from stress – none of which are appealing to most.  There are so many moving parts and pieces that need to come together to make it work that there’s no doubt why there’s a need for the well-known Plan B for every show (and keeping your cool is essential.) There’s always a solution.

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Not Just Trade Shows

May 13, 2016 2 comments

AuthorKudos to Gina Porcaro…for the blog she posted last week. I know for a fact some members of our sales group have pasted that one into their notebooks for future reference.

Among her excellent observations, one in particular struck me: it was about diversity in business and she made the comment that 10+ years ago, an exhibit company could be successful focusing exclusively on trade show business. An irony of that talking point is that when I began my tenure with Optima six years ago, I was tasked with strategically targeting customers who were not traditional “Trade Show” companies. However, over the course of the last six years, Read more…

Of Course He Has A Tail

April 15, 2016 6 comments

garyEveryone knows Curious George has a tail; he’s a monkey, after all. I distinctly remember that book where he is hanging in the tree torturing that hat salesman dude.

Right? Nope – wrong! There is a book called Hats For Sale but it’s not even a Curious George book. George doesn’t have a tail but most everyone at first recall thinks he does.

Turns out we are all wrong about a lot of things we remember to be facts or thought had happened. What happened? Was it always that way or did some mysterious circumstance change the world as we know it? Freaky.   Read more…

Every Picture Tells a Story, Don’t It?

February 26, 2016 Leave a comment

AuthorPlease forgive the grammar in the title; I am verbatim quoting a lyric from the title track of Rod Stewart’s 1971 album “Every Picture Tells a Story” and yes, I am old enough to remember hearing this song on the radio before it was relegated to the Classic (aka ‘Oldies’) Radio Stations. It’s a catchy tune that really sticks in your head and it got me thinking about how important pictures are when we make a decision about something we plan to buy. Whether it’s an actual photo, or the one that forms in your head as you hear a good story, we really need a clear picture to feel comfortable when making those choices.   Read more…

Global Exhibitions Day

February 19, 2016 Leave a comment

AuthorSo, we finally got a day!!! Can you believe it? The trade show and event industry has made it’s mark and we can now celebrate around the world on June 8th 2016 for the first ever Global Exhibitions Day!!!

When I first learned of this day dedicated to our industry, I was excited and proud, it’s about time an industry, which dates as far back as 9th century merchant capitalism, had a day to call its own. Read more…

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