Being #1 – Because It’s Worth It

Fight for First or Don’t Bother
Being the absolute best or first at anything sets you up to be the benchmark or the rival of all your competition. No UFC fighter gets in the ring thinking I want to be number two – it’s coming out first or nothing. As soon as you hold a title, three rested competitors are gunning for you, period. What does anyone in the number one position continue to do? They train, learn, work harder, develop, evolve and build on the foundation that was yesterday’s zenith.

Get There, Stay There, Done That
Over the last 22 and a half years, I have seen Optima evolve from being number #1 in many arenas.