Home > Business, Optima > Optima Won’t Sell To You – Not Now, Not Ever

Optima Won’t Sell To You – Not Now, Not Ever


AuthorThe words in the title were uttered by a participant in a vendor conference that I recently had the honor of presenting to. Right before my presentation began an individual stood up and addressed the crowd by saying “I am sorry but I have to tell you that Optima won’t ever sell to you”. As I scraped my jaw off the floor and wondered exactly how I was going to get out of the room, let alone respond, the individual went on to say: “Optima won’t sell to you but they will sell with you”.  

I don’t think I have ever had a more flattering or humbling comment said. At the end of the presentation I ended my portion by ad-libbing and throwing out the following food for thought:

  • Do you consider your vendors as an extension of your sales force?
  • Do you engage your Account Rep or Customer Service Rep as a true resource, or subject matter expert?
  • Would you trust your vendors with your clients?

AuthorFor close to 30 years now Optima has promoted the value that we bring to our clients by our exceptional print quality, product offerings, delivery and outstanding service.

We truly are an extension of your business and strive to follow one of our most sacred value props: “To provide our customers with exceptional service and products that help them obtain, retain and grow their customers”.

If you are a customer, thank you for your partnership. We look forward to working for you. If you are not a customer, I challenge you to stop being sold to and let us sell with you.

About the Author

Bob Moser is the Sales Enablement Manager at Optima Graphics.
He has been in the Trade Show industry since 1998.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

Author

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