Home > Optima, Products > Seeing Is Believing – The Power of a DEMO!

Seeing Is Believing – The Power of a DEMO!

AuthorWhen was the last time you received something you bought on the internet and it wasn’t exactly what you were looking for? It’s happened to us all – say you bought a shirt online that seemed to be the right size, right style – but when you receive it, it doesn’t fit and you have to return it.

Well, in the tradeshow industry, we don’t usually have the luxury of returns at all, let alone free ones, since almost everything we sell is custom and made-to-order.

So what happens when you get that indecisive client waffling on a choice until the very last minute, only to realize later that the item they bought doesn’t fit in their space the way they imagined, and they’re not satisfied with the purchase?

Or you have a client who is beating you up on costs – you know, the kind who has big dreams but not a huge budget – not understanding the value of what you are offering them vs. lower-priced options they’ve found surfing the internet?
In those cases, you can stop the problem before it starts. Get the product in front of your customer, in-person!

AuthorYou probably did not realize this, but Optima has a free demo library containing over 100 awesome displays, just waiting for you to borrow them and close your sales!

It’s a totally free service, you just pay the shipping.  Imagine the possibilities! Just a few examples of how demos help seal the deal:

  1. A customer calls you requesting a tabletop but they have no idea what they’re looking for. Have Optima send a Salesmate, an Ultralight X, a 2×2 V-Burst, and an Aviator Gust; let the customer decide.
  2. Backlighting and why it’s worth it: Optima has Panoramic Lightboxes, Plikó tool-free backlit SEG displays, and Backlit V-Bursts galore in our demo program. Pictures (let alone renders) can’t capture the magic.
  3. The NEXT! SEG Pop-Up (Need I say more? It’s awesome!)
  4. Xpressions SNAP and X1: show your client why the cheap knockoffs out there don’t hold a candle to the original 3D fabric systems, only from Optima.

Contact your Account Executive to find out what’s available today!
Have you ever used a demo to close a sale?
Let me know in the comments below, I’d love to hear any success stories you might have!

About the Author

Kat Andres is the Inside Sales AE and Sales Development Rep at Optima Graphics. She has been in the Trade Show industry since 2014.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.


  1. September 6, 2016 at 2:45 pm

    Thanks Kat- You reminded me of some products I need to refresh my knowledge of.
    Stephen Pyle

    • Kat Andres
      September 7, 2016 at 12:09 pm

      Hi Stephen – just let me know what you’re interested in and I can see if I’ve got demos and/or literature to send! Thanks!

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: