Home > Business, Examples, Optima > Be a STRESS BUSTER!


AuthorAbout ten years ago, my wife and I wanted to update our kitchen so we went to a local firm that had a beautiful showroom with a large selection of kitchen arrangement in various styles and price range. We worked with their designer and chose the cabinets, flooring and color palette that fit our personal taste and budget. Since this was going to be a gut rehab, the time estimate for completing the work was 6 weeks. 

If you have ever been involved in a rehab project, you understand the stress this brings into your life. Workers knocking on your day at the crack of dawn, plaster dust and dirt everywhere, the inability to cook a meal. By week 5, our stress was on high alert and to make matters worse, the project only looked like it was half done. It had been delayed by poor planning – the wrong size cabinets and not having enough floor tiles and hardware. The project ended up taking twice as long as originally promised. SUPER STRESS!

Two years ago, we had our bathrooms redone. Again – a gut rehab. This time we did our homework and picked a contractor who was well known for quality workmanship and service. There was still stress, but controlled stress. There was still the knock on the door at the crack of dawn, but the workers who were concerned about our well-being put down tarps and constructed plastic sheet walls to control the dirt. All the counters and needed hardware were delivered prior to the project being started. Author The workers always spent the last 30 minutes of the day cleaning up what mess they could. If there was a problem, it was immediately addressed, fixed and the project was completed on time. The end result reflected the attention to detail, craftsmanship and customer satisfaction that this company brought to the table.

Although this second contractor cost a little more, guess who I recommend when a friend asked me for the name of a rehab contractor? How a customer feels often determines what and where they buy. Chances are that your clients have more change, more uncertainty and more stress in their lives than ever before. The key is to understand their stress and the value you can bring to someone’s life by helping make some of that stress go away. When you understand and minimize your client’s stress, you will become their preferred supplier.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

About the Author
Rich Fava is an Account Executive at Optima Graphics.
He has spent his career in the graphics world since earning his Design degree and in Trade Show since the early 90s.
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