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Perspective


Still very true today as it was a year ago!

Print, Fabrication, Creativity, Technology

AuthorI have been on the road for the better part of two weeks and hit 6-7 airports and added a number of points to the old Hilton account. I have said it before and will say it again, the basics of travel suck – airport lines, rental car crud, GPS that sends you through the EZ Pass lane and a subsequent $34.50 toll because you have no ticket… However, visiting with customers is always fantastic. Never fails that I learn a few things and some ideas are generated. This past trip is no exception and two conversation I have had this week sit top of mind. The set-up for comparison: SEG fabric graphics and the perception of SEG as a building material and key ingredient in a project. On one hand a client who views SEG as a commodity item and another who views the graphic genre as incredibly complex…

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