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Remarkable


Category Icon TestDuring the last couple of weeks, three things caught my attention – EXHIBITORLIVE, an article in a Southwest inflight magazine and an excerpt on NPR of a TED talk.
First, at this year’s EXHIBITORLIVE, I was impressed by the creativity of many of the structures and the striking use of LED lighting that was prevalent in the exhibit hall. LED’s were used either to bathe the exhibit itself with a spectrum of colored light or to illuminate large light boxes with vivid, seamless imagery. One company had a digital LED wall that displayed ever-changing, larger-than-life images. There were even a couple of booths that featured another use of light – holograms that demonstrated how this technology can attract attention and give life to a static product.

Second, on my return flight from Las Vegas, I noticed the cover of the inflight magazine read “The Meaning of Light” which consisted of a series of articles relating to light. The article that caught my attention was titled “Seeing the Light” (pg 65) that was about guitarist Kaki King. This young lady grew up almost legally blind, was given a guitar at the age of 4 and learned to play by ear. Through the years, she developed an unusual percussive style of playing the 6 string guitar that lead to her being named to the Rolling Stone’s list of “New Guitar Gods”. Kaki was the only female and, at the age of 28, was the youngest picked.

Also at age 28, Kaki had corrective eye surgery that opened her to the vibrant world of shapes and color which lead her to incorporate unusual stage lighting into her act. This evolved into the use of digital technology and projection-mapping imagery onto her guitar and stage background. This was featured in her groundbreaking multimedia work “The Neck Is a Bridge to the Body.” The cool thing is that her fans chipped in more than $43,000 on Kickstarter to help bring the project to fruition. Follow this link to her remarkable TED concert recorded in May 2015.

She is a true innovator. I missed Kaki this past January when she was in St. Louis for a concert. I will be on the lookout for her next visit to the St. Louis area. Wouldn’t it be fantastic to see her someday as a guest celebrity in someone’s booth at EXHIBITORLIVE?

Category Icon TestThird, I heard this excerpt on NPR of a TED talk by Seth Godin (one of my favorite bloggers) on “How to be Remarkable”.

What Seth had to say all tied back to what I experienced at EXHIBITORLIVE and witnessed when I watched Kaki’s TED concert recording. Seth says that today, the public has more choices and less time than ever before and a lot of information is ignored. Today you have to be remarkable to be noticed. Mass marketers used to make average products for average people and not pay attention to the markets on the fringe – innovators, early adopters, geeks. What has been discovered in today’s market is that this fringe group can become obsessed with remarkable products, services and performances. They will spread the word to their friends through social media and make a person, group or company a success.

My questions to you are – what remarkable products, services or exhibits did you experience at EXHIBITORLIVE 2016 that are worth talking about? And what are you doing to make your company remarkable?

About the Author

Rich Fava is an Account Executive at Optima Graphics.
He has spent his career in the graphics world since earning his Design degree and in Trade Show since the early 90s.

The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

  1. Gary Camarato
    March 18, 2016 at 11:31 am

    Thanks for the link to Seth’s Blog Rich. As remarkable today as it was in 07′

  2. Michael Strawn
    March 22, 2016 at 4:53 pm

    Rich, this is a great article!! I follow music a lot and I was not aware of this artist. Astounding!! I am listening to her right now. It will be exciting to follow her work over the coming years, at least the ones where I will still be able to hear…

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