Home > Creative, Examples > Every Picture Tells a Story, Don’t It?

Every Picture Tells a Story, Don’t It?


AuthorPlease forgive the grammar in the title; I am verbatim quoting a lyric from the title track of Rod Stewart’s 1971 album “Every Picture Tells a Story” and yes, I am old enough to remember hearing this song on the radio before it was relegated to the Classic (aka ‘Oldies’) Radio Stations. It’s a catchy tune that really sticks in your head and it got me thinking about how important pictures are when we make a decision about something we plan to buy. Whether it’s an actual photo, or the one that forms in your head as you hear a good story, we really need a clear picture to feel comfortable when making those choices.  

Consider the expression “a picture is worth a thousand words”, and how a great storyteller can create vivid images in our minds. Now consider how the Exhibit/Display Industry brings those forces together. When you combine just those two elements it’s really a very powerful means of communicating your message. Then take that to another level and consider that investing in a trade show allows you to incorporate dynamic design, spectacular graphic images, and your professional sales team, all in a venue specifically promoted to bring your customers to you…now that’s kind of a perfect storm, right?

picNext week Optima will join many of our customers at EXHIBITORLIVE and share our powerful set of tools that enable exhibit design, building and sales pros to create these marvelous selling machines we call “The Trade Show Booth.

Be sure to come see us at Exhibit Floor Space #1857 on Monday, February 29th and receive an exclusive invitation to our customer reception.

About the Author
Mark Nardoni is a Strategic Account Manager at Optima Graphics.
He has been in the Trade Show industry since the early 90s.


The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, other Authors, Optima Graphics or Taylor Corp.

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