Home > Business, Examples > Comfort Zone, the Island of Low Hanging Fruit

Comfort Zone, the Island of Low Hanging Fruit


AuthorThe dictionary describes the comfort zone like this: A psychological state of mind which a person feels familiar, at ease, in control and experiences low anxiety and stress. Scholars describe it as “Where our uncertainty, scarcity and vulnerability are minimized”.  A place where we feel we have some control.

In sales, people tend to sell products that they have the most knowledge of.  We all have our comfort zones, it is the place we go when we are faced with a challenge that we think we can’t overcome. Our comfort zone is an “Island of Low Hanging Fruit”. If you are a person who likes to eat the same fruit, day in and day out then your island is your paradise.  

Remember low hanging fruit rarely pays very well, simply because it is easy for most people to do. The good thing is that you can expand your island by embracing the challenge of learning something new. Knowledge is the foundation of confidence and that is what gets things sold. Too often we will not try something new because of FEAR, which is False Evidence Appearing Real. Author Being someone who is new to a job and within a different industry, my comfort zone is not even an island. It’s just a clump of sand just below the surface. Just about everything seems new to me except for being attentive to the needs of the customer. I am prepared for the challenge.

Your comfort zone can potentially stifle your growth because the boundaries that you put in place. These boundaries will block your vision and causing you to miss out on obtainable goals. To be successful, you must continuously expand and reinvent your comfort zone. Are you happy with your comfort zone?

About the Author
Sidney Clark is an Account Representative at Optima™.

  1. Kevin Carty
    November 6, 2015 at 11:54 am

    Very well said Sidney. Comfort Zones in Sales/Business almost always lead to stagnate long term results. Its easy to be blinded by the “now” and forgetful about keeping the “now” new and exciting

  2. melmwhite
    November 6, 2015 at 11:56 am

    Sidney — An outstanding post and an excellent reminder to test the boundaries. We’ll never change and grow unless we get a little uncomfortable. Sometimes a lot uncomfortable.

    I look forward to seeing you next week at Shared Knowledge University. Hopefully, we’ll nudge you off the island and into the water. You’re going to get wet regardless. It’s Portland.

    • November 11, 2015 at 6:41 am

      Thank you Classic made me feel right at home. I am glad to have met you all. I look forward to seeing you again.

  3. November 11, 2015 at 8:47 am

    Read it, loved it and now digesting it…… Inspiring for me to read as I am also on that “Island” of ne challenges. Thanks for helping me to understand that Sidney and it was great to meet you and many others in Portland!

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