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The Day the Food Truck Did Not Show


authorOn a few Fridays a month Optima is visited by a food truck and we all plan for it. The food trucks that have been here have all been very good.

Recently, a scheduled food truck did not show at the time that we were told they would be here. In fact, they never showed up at all. Stomachs began to get upset.

It is understandable that things like this happen. However, not contacting us to let us know was not good. What was worse was not answering our phone calls or messages since we wanted an explanation for why the scheduled food truck was a no-show.

We discovered the double-booking by going to their Facebook page, from there to their website and from there to their calendar. Another company was scheduled on the date we were to have them show up. This information, mixed with confusion and a pinch of hunger, created indigestion.

Social Media order up!!!!
So, a few individuals headed to the Food Truck’s Facebook page to express their distaste. They even posted comments and thus affected the company’s rating. It dropped many points.

authorLo and behold the people who run the Food Truck called. The simplified version of their answer of why they were a no-show was double-booking. Aliens located in Area 51 are studying the long version.

What I took away from this situation was this:

  1. Social Media is a very powerful word-of-mouth tool.
  2. Communication in good or bad situations will always help.
  3. Aliens have a right to work too.

About the Author Derek Leftridge is the Marketing Coordinator of Optima™. He has been involved in many aspects of the Trade Show Industry since 1993. He is now involved in Social Media and E-Marketing for Optima™. Other posts by Derek

  1. Rafael Gomez
    May 29, 2015 at 10:22 am

    Great post Derek. You’re blog writing is top notch – short, sweet, to the point and humor filled.

    I have shown my wife on several occasions the power of social media – be it to compliment, complain or question. The best people/companies get back to you quickly to keep you informed and show you are important to them.

    Optima showed many years ago that customer service is what sets them apart from the rest. Everyone can get whatever they want cheaper somewhere, but good service is still hard to find.

  2. Gary Camarato
    May 29, 2015 at 10:50 am

    A good Taco Truck is hard to find too!

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