Home > Business, Optima > Let’s get horizontal . . .

Let’s get horizontal . . .


Maybe it was this blog post or maybe it’s just common sense, but we are seeing greater interest in using printed carpet to fully finish 10×10 and 10×20 exhibits

Print, Fabrication, Creativity, Technology

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Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.

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Categories: Business, Optima
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