Home > Business > Changing Times. Timing Changes.

Changing Times. Timing Changes.


AuthorEarly in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”

What I am saying is – in life and business – change IS the only constant. Whether it’s a life change, a job change, or changes to your fantasy football team, everything evolves, decisions are made and change happens.

AuthorLike many businesses, Optima is not exempt from change. We are an evolving business and some change is good and needed. Some change is controlled and some is not. Regardless, Optima is driven to be a long-term business partner for our loyal customer base now and in the future. We are committed to getting better and improving our print systems, communication, protocols and overall efficiency. We must evolve in order to provide you the best-looking graphics in the industry – correctly and on time.

It is all part of our growing process and we hope to make any change seamless. In an effort to make us better, we welcome your feedback. Please share any ideas for change you would like to see implemented at Optima with your account executive or via the comments section. Thank you for your business. See you next time.

About the Author

Kevin Okon is an Account Executive at Optima Graphics.
He has been in the Trade Show industry since 2004 and in Sales since the mid-90s.

  1. October 24, 2014 at 11:59 am

    Kevin, I also worked for the infamous MCI from 1989 to 2001…. The early years were the best of times and post merger were awful. Change was constant in the telecom industry during that time, but we were selling solutions to solve business issues. That is why I love the trade show industry today…. because we help our clients sell their solutions.

  2. Gary Camarato
    October 29, 2014 at 3:29 pm

    Good points on change Kevin. We may have some oversights on 90’s conflicts, the US had over 5k boots on the ground in Kuwait in mid 90s, by 98 US was bombing Iraq, Operation Desert Fox with the Brits and US was bombing Afghanistan and Sudan terrorist training camps and chemical factories. Also there was a little ugly something going on in Kosovo.

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