Home > Business, Optima > Can A Fish Climb A Tree?

Can A Fish Climb A Tree?


There is a famous Albert Einstein quote circulating on social media sites like LinkedIn, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid”

I’ve come across several books and papers; some by choice and some forced on me that promote developing your strengths in life and the workplace. While being aware of limitations is important, it can be detrimental to focus too intensely on your weaknesses. The theory is that if one spends too much of their energy where inherent skills are lacking, one will be by definition a failure. A better use of time is to recognize and develop your core strengths. Although there are still no guarantees, when your developed strengths and passions coincide you will be highly successful!

Good stuff for sure and for some with kids like mine, good parenting advice too.

Well, it might happen differently
For some our Passions are not aligned directly with our strengths leading to hobbies or interests that over time can become learned strengths. Every once in a while
a person with different perspective mines a new innovative way to succeed. Some of our greatest inventors and thinkers in history were enormous failures and ended up proving to themselves and others that they were indeed great. Einstein, Churchill, Disney, the list goes on and on. Google it, its entertaining and inspiring at the same time!

Most hardworking people will still never win a NOBEL prize but we can take comfort in two simple formulas,
Strengths + Development + Passion = Success
Weakness + Awareness + Acceptance = Happiness

Don’t Give Up
Definitions of Success and Happiness can vary by the person of course. Self-confidence is likely to improve once you understand you are a fish that swims beautifully but you need to leave the serious tree climbing to other critters. If tree climbing get’s your gills flapping then go for it on Saturdays’ and don’t get discouraged, you might learn a new way to get up that tree and be a pioneering innovator. Maybe the whole reason that fish wants to climb the tree is to eat yummy bugs. I think there is an Archerfish that spits at creatures and knocks them into the water for a more convenient meal. Way to go Archie.


Surviving on Strengths
At Optima our core strengths and foundation for our growth has been our ability to take on projects that others would turn away. Optima’s first Strength was Service and Print, no question. As the exhibit builder’s world became more chaotic and requests from the end clients became increasingly unreasonable we built on our strengths to keep you in the game. We have built our partnership of success on the turn around per request, needed it yesterday and “Oh, I don’t have artwork, is that a problem?” world. Our service team was trained early on never to say “no” to anything, we instead look for solutions. From the first day we printed a full digital mural panel to our recent Large Format Super Select Dye Sublimation Graphics, Optima has invested and continued to provide our customers with the best quality Print products at a fair price. We work hard everyday to build on our strengths like looking at new ways of doing things right for our customers. These are our strengths and our passion.


New Passions
The exhibit world is more chaotic than ever and unreasonable requests are on the rise. We remain passionate about Providing Print and Service at a high level, adding Fabrication, Technology and Creativity to our wholesale offerings. Our Fabrication has matured quickly into an extension of our customers’ capabilities. Brand managers are faced with ROI & ROO requirements so we now offer hassle free technology solutions, like InTouch, for our clients to help communicate with a new attendee base, improve brand engagement and play in the qualified lead game. All packaged with the Optima service model.
Working with our clients in new ways helps us grow as suppliers.

It doesn’t take Einstein to recognize that by focusing on our strengths together we are partnering to make the Exhibit Industry more relevant and successful than ever.

About the Author
Gary Camarato is the Vice President of Marketing & Creative Development at Optima™ and has been in the Trade Show industry since 1992.

  1. October 6, 2014 at 11:29 am

    Thanks Gary. Good stuff to think about, as usual.

  2. Gary Camarato
    October 6, 2014 at 4:33 pm

    Thank You for reading and for your business Stephen! g

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