Home > Business, Optima > How To Not Sweat The Details

How To Not Sweat The Details

AuthorAs this summer rolls along and the familiar sounds of the show floor in full swing are not far off, most of us are reminded that a few more weeks of watching the heat index has to be endured and there is still a bit of sweating to be done both physically and mentally – which conjures up the old cliché “sweat the details”.

While the Optima staff may not be able to do much about bringing down those cold fronts for an early fall, we can help cool off some of the potential hot issues in in your graphic production.

As many of you know by now, 2014 has brought several key innovations and enhancements to the Optima product line such as our Super Select Dye Sub process, becoming G7 Master Printer Qualified and that cool Lever Lock for the Panoramic® extrusion (to name a few).

Easily pushed aside in many of our conversations about what’s new or the latest in product news are the key points to ensure a finished product that is produced just as you expect. Take SEG for example. It’s currently one of the hottest items in the industry. Are we all on the same page with how to arrive at proper fit? Terminology? Best choice of fabric?

AuthorCheck out this handy SEG video see why size matters:

Contact your AE for the SEG measuring guide pdf and updated fabric application chart.
We have recently updated many of the file guideline and art set-up documents and now seems like the perfect time for a quick review. Download it here……

In addition, do you know where to find templates for our variety of hardware applications?
We do and would love to help (and eliminate those pesky sweat stains!)
Contact your Account Rep or AE for details.

About the Author
Tony Ricci is an Account Executive at Optima Graphics.
He has been in the Trade Show industry since 1994.

  1. Gary Camarato
    September 4, 2014 at 7:58 am

    Reblogged this on Optima Graphics Blog.

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