Home > Examples, Products > Let’s get horizontal . . .

Let’s get horizontal . . .


Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.

Instead of presenting this to your clients as printed flooring, position this from a design perspective . . . Horizontal Communication. You’ll be surprised by how this is interpreted and how many more sales you’ll close. Be an expert, be relevant, and grow your business.
Click these images to see larger view



Our Instep™ product line continues to grow. We now have a suite of 4 different materials you can use for Horizontal Communication:
Instep™ Carpet
Instep™ Vinyl
Instep™ Hard Floor Vinyl
Instep™ Adhesive for Low Pile Carpet
About the Author
Gina Porcaro is an Account Executive with Optima™. She has been in the Trade Show industry since 2003.

  1. JD
    August 25, 2014 at 2:41 pm

    Nice G !

  2. Gary Camarato
    November 6, 2014 at 3:51 pm

    Reblogged this on Optima Graphics Blog and commented:

    Maybe it was this blog post or maybe it’s just common sense, but we are seeing greater interest in using printed carpet to fully finish 10×10 and 10×20 exhibits

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