Home > Business, Examples, Optima > People DO make a difference!

People DO make a difference!


I have just returned from vacation at Glacier National park in Montana where I spent 75 combined hours on a train via a sleeping car on Amtrak (See America by Rail Except When it’s Dark or you are sleeping or delayed by freight traffic). Ultimately, it was a great travel experience full of a variety of activities including hiking, rafting, helicopter rides and zip lining 350 feet above the forest canopy.

What stood out while engaged in these activities were the people making this experience come to life. I am talking about the Amtrak stewards, attendants, waiters, raft guides, lift operators, pilots, zip line personnel, etc. For the most part, these people enjoyed their work, were enthusiastic, helpful, informational, proactive, engaging and fun. They added to the experience, kept you safe, and provided a sense of security.

AuthorHowever, on the other side of the spectrum, I came across personnel that obviously did not like their jobs, were not helpful and seemed disinterested in my overall trip experience. This could not be overlooked so hence the subject of my blog. People do make a difference in every work place you engage. There are a plethora of like-minded companies all pining for your business. What is a key differentiator and the biggest asset to any business is its employees. All employees sell regardless of their title.

So I ask everyone to come aboard the Optima train. Everyone from our account coordinators, designers, print operators, graphic finishers, HR, R&D, marketing, estimating and of course sales is focused on providing our customers the best experience possible. Lastly, I believe we produce the best graphics in the business. All aboard!

About the Author

Kevin Okon is an Account Executive at Optima Graphics.
He has been in the Trade Show industry since 2004 and in Sales since the mid-90s.

  1. August 15, 2014 at 10:55 am

    Yes, customer service and client relationships and passion for what you do is key to success.

  2. Gary Camarato
    August 15, 2014 at 11:02 am

    Great Post Kevin, If we could all always remember to treat people the way we would want to be treated the world would be a better place. Sometimes we get too busy, wrapped up in our own little world, “side-tracked” and forget ourselves when someone comes up and shows us how it’s done! Good reminder.

  3. August 15, 2014 at 12:12 pm

    Well Done Kevin. And great people come from a great culture within a company or organization. When the tone is set from the top, it become infectious thru-out. And once it permeates a business, those that don’t embrace it tend to begin to standout in the wrong way if you know what I mean.
    As Gary mentioned, it is all to easy to let the work of the day blind us from the overall objective as sales and service providers…which is to provide the highest level of customer service and quality products for our end clients.
    Great post!

  4. melmwhite
    August 21, 2014 at 12:02 pm

    On the simplest level, given a choice, customers buy from people and companies they like and respect.

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