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We Sell Solutions!


AuthorDuring my five-year career in the hectic, but wonderful world of tradeshows, I have learned several things from my colleagues, superiors, and clients. One of the best and most memorable concepts that I have learned from clients is a very simple, yet powerful phrase: “We Sell Solutions.

I remember the first time I heard that phrase, and as a former marketing guy, it really hit home.
Yes, we all sell graphics, we all sell hardware, we all sell the customer service experience, but what it boils down to at the end of the day is: “We Sell Solutions.”

To me, this statement represents a willingness to take risks and experiment – to challenge conventional wisdom and push beyond perceived limitations. It means to never remain stagnant or become complacent. Instead, actively engage in prototyping and develop new and exciting ways to meet our client’s needs.

AuthorThis phrase does not apply to just Optima. Nor does it only apply solely to our industry. This simple concept has the power to transform how individuals think about their business, their markets, and their personal role in their organization. It’s about solving problems. It’s about determining needs and finding the optimal way to fulfill those needs. So the next time a situation arises, don’t just sell a product, sell a SOLUTION!!

About the Author
Paul Hutchison does Inside Sales & New Business at Optima™ and has been in the Trade Show industry since 2009.

  1. July 25, 2014 at 1:17 pm

    Nice… Another saying a client taught me was… “We deliver babies without the labor pains”… Keep up the good work.

  2. July 25, 2014 at 1:20 pm

    Agreed. I once had a client describe our service by saying… “You deliver the babies without the labor pains” … Wow, I use that one now too… Cheers, Shawn

  3. July 25, 2014 at 1:23 pm

    Agreed… I once had a client tell me … “You deliver the babies with out the labor pains” … That is one to stick with ya… Keep up the good work, Shawn

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