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Inside the Industry with the Optima Sales Team


authorRecently, we had our yearly sales meeting. A lot of things were discussed and action items given to accomplish the rest of this year forward. In the middle of this week-long event, we thought it would be a good idea to do something fun and different with our sales staff.

So, in the vein of the James Lipton show ‘Inside the Actors Studio’, the sales staff was asked the 10 questions asked of every guest on that show (modified for the Trade Show Industry). The top 5 answers were recorded and tabulated at our home office in Fenton, Missouri.

Without further ado, I give you the answers to the 10 questions:

1) What is your favorite industry term?
Metrics
Dyesub
ROI
Interactive
Sold

author2) What is your least favorite industry term?
Drayage
Union
Budget
Rush
Less expensive

3) What is exciting about our industry?

Trade Shows
Appetizers
Happy Hour
Las Vegas
Getting out of paying the bill

4) What frustrates you about our industry?

Price
Small Details
Lead Times
Timing
Sales Speak

5) What sound do you love at a tradeshow?
Cameras
Scanners
People Walking
Closing Bell
Sold

author6) What sound do you hate at a tradeshow?
Forklift Beeps
Break whistle
Something falling
Low attendance
Voices in my head

7) What profession would you like to do other than your current one?
Bartender
TV Weatherman
Actor
Retired
Farmer

8) What profession would you not like to do other than your current one?
Plumber
Corrections Officer
Accountant
Highway Worker
Proctologist

9) What is your favorite Optima product name?
TacTac
InStep
LightBox
Xpressions
Kapow

10) If heaven exists, what would you like God to say to you at the pearly gates?
Welcome
You just made it
You must take a nap everyday at noon
Come on Down!
You can keep your miles

If you can match your Account Executive with the answers, please keep that to yourself.
What would your answers be?

About the Author
Derek Leftridge is the Marketing Coordinator of Optima™. He has been involved in many aspects of the Trade Show Industry since 1993. He is now
involved in Social Media and E-Marketing for Optima™.

Other posts by Derek

  1. melmwhite
    July 11, 2014 at 12:18 pm

    Well done!

  2. Gary Camarato
    July 11, 2014 at 12:56 pm

    I can’t believe “can i see your badge” isn’t the answer for 10!

  3. July 14, 2014 at 12:03 pm

    Nice Job!

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