Home > Creative, Examples, Technology > What a Trade Show Could Be Like in 50 Years – A Futuristic Observers View

What a Trade Show Could Be Like in 50 Years – A Futuristic Observers View


authorWith the rapid pace of technology and the ongoing restrictions and limitations of abuse on the world around us, I decided it might be fun to imagine what shows will be like in 50 years.

A mingling buzz is not only heard but also felt as attendees, distributors and service drones move about the event space communicating in ways we can’t possibly imagine today.

Most are wearing their eYe (Extend Your Experience) glasses, made by a company with a weird name, to see displays, collect product information and communicate with each other. Half truths or exaggerated promises in conversations are absent thanks to the new eYe app that employs a virtual lie detector and background check. No shipping or set up costs for this Trade Show since it is held in a large empty warehouse. Virtual reality trade shows are still years away since too many big businesses still depend on travel to keep them in the black.

In a section way off the main floor area by the restrooms, you can see old-school products like holographic banner stands, overhead laser environments and 3D floor attractions. It is always fun to view those now commoditized products.

The History of Trade Shows mobile trailer is filled with those wanting to reminisce and see old school products like Interactive Tablets, Badge Scanners and VADCs (Voice Activated Display Changers). Materials like magnets and aluminum, now illegal in all states, are safely displayed behind glass and big warning signs.

I always get comments from veterans of the Trade Show wars that even though things are a lot different from the “old days” the changes, big or small, always help in the long run.

authorMost will agree that things have headed in a less inviting, non-personal direction. The face-to-face interaction remains, but its draped in a different environment. That may be somewhat correct since we no longer have a fabric wall to look at or a case-to-counter to lean on but even with all this new technology, creativity is still required.

The world has, and always will be, visual. There will always be a need for someone to make something visually appealing and eye-catching for others.

As I look through my newly styled Luxotica eYe® glasses at the new You Decide Wall™ and electronically purchase a $50 beer from the Get-It-Here® service droid, I think about what everything will be like in another 50 years.

What do you think trade shows will be like in 50 years?
Please share your thoughts below.

Here are some interesting visionaries, predictions and past-to-current results:

About the Author
Derek Leftridge is the Marketing Coordinator of Optima™. He has been involved in many aspects of the Trade Show Industry since 1993. He is now
involved in Social Media and E-Marketing for Optima™.

Other posts by Derek

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